The Role of Message Credibility in Building Influencer Loyalty and Increasing Purchase Intentions

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Наслов:	The Role of Message Credibility in Building Influencer Loyalty and Increasing Purchase Intentions
Authors:	Bogoevska-Gavrilova, Irena Ciunova-shuleska, Anita
Keywords:	Influencer marketing Message credibility Information quality Argument strength Influencer loyalty Purchase intention
Issue Date:	дек-2025
Publisher:	Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje
Conference:	6th International Conference "Economic and Business Trends Shaping the Future"
URI:	http://hdl.handle.net/20.500.12188/34517
DOI:	10.47063/EBTSF.2025.0036
Appears in Collections:	Conference Proceedings: Economic and Business Trends Shaping the Future

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