Bogoevska-gavrilova, Irena
Full Name
Bogoevska-gavrilova, Irena
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Subject
- 2 bibliometric analysis, customer engagement, keyword co-occurrence analysis, mapping
- 2 credibility
- 2 influencer marketing
- 2 social media
- 1 Arousal
- 1 Bibliography, customer engagement, tourism, hospitality
- 1 bibliography, customer engagement, tourism, hospitality
- 1 Brand awareness, Influencer marketing, Involvement, Perceived trust, Social media
- 1 Brand image
- 1 Crypto-adopters
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Date issued
- 23 2020 - 2025
Type
Fulltext
Results 1-20 of 23 (Search time: 0.362 seconds).
| Preview | Title | Author(s) | Issue Date | Type | |
|---|---|---|---|---|---|
| 1 | Decoding Source Credibility: How it Influences Trust in Informative Brand-Related Content and Customer Purchase Intentions | Bogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita | Dec-2024 | Proceeding article | |
| 2 | DIFFERENCES IN CONSUMERS’ BRAND AWARENESS BASED ON LEVEL OF INVOLVEMENT IN INFLUENCER FOLLOWING | Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana | Oct-2022 | Article | |
| 3 | DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’ INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA? | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 13-Nov-2021 | Article | |
| 4 | THE EFFECT OF INSTAGRAM INFLUENCER MARKETING: WHAT AFFECTS CUSTOMER’S PURCHASE INTENTION? THE ROLE OF INVOLVEMENT IN INFLUENCER FOLLOWING AND PERCEIVED TRUST IN INFLUENCER’S BRAND RELATED CONTENT | Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana | 21-Sep-2022 | Article | |
| 5 | Experience Economy in Cultural Institutions: Arousal to Customer Loyalty | Ristevska jovanovska, Snezhana ; Brzovska, Ezheni ; Bogoevska-gavrilova, Irena | Dec-2024 | Proceeding article | |
| 6 | EXPLORING THE LINK BETWEEN BRAND AWARENESS AND CONSUMER INVOLVEMENT IN SOCIAL MEDIA INFLUENCER FOLLOWING | Bogoevska-gavrilova, Irena | 2023 | Article | |
| 7 | HOW INSTAGRAM INFLUENCERS’ CONTENT VALUE AFFECTS CONSUMERS’ BRAND AWARENESS | Bogoevska-gavrilova, Irena | 2021 | Article | |
| 8 | The Impact of Attitudes Toward Green Advertising on Brand Image and Consumer Purchase Intentions | Ristevska jovanovska, Snezhana ; Serafimovska, Ivona; Bogoevska-gavrilova, Irena | Dec-2024 | Proceeding article | |
| 9 | IMPACT OF INSTAGRAM INFLUENCERS' CONTENT ON CONSUMER PURCHASE INTENTION | Bogoevska-gavrilova, Irena | 2024 | Article | |
| 10 | INCREASING CUSTOMERS’ BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAM | Ristevska jovanovska, Snezhana ; Bogoevska-gavrilova, Irena | 2-Dec-2021 | Article | |
| 11 | MAPPING THE STRUCTURE OF CUSTOMER ENGAGEMENT: FIFTEEN YEARS OF RESEARCH | Cvetkoska, Violeta ; Palamidovska-Sterjadovska, Nikolina ; Ciunova-shuleska, Anita ; Bogoevska-gavrilova, Irena | 11-Nov-2022 | Proceeding article | |
| 12 | Mapping the Structure of Customer Engagement: Fifteen Years of Research | Cvetkoska, Violeta ; Palamidovska, Nikolina ; Ciunova-shuleska, Anita ; Bogoevska-gavrilova, Irena | Nov-2022 | Article | |
| 13 | Memorable experiences: Building loyal visitors to cultural institutions | Brzovska, Ezheni ; Ristevska jovanovska, Snezhana ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 2023 | Proceeding article | |
| 14 | PROFILE AND FINANCIAL BEHAVIOUR OF CRYPTO ADOPTERS – EVIDENCE FROM MACEDONIAN POPULATION SURVEY | Levkov, Nikola ; Bogoevska-gavrilova, Irena ; Trajkovska, Marija | 2022 | Journal Article | |
| 15 | THE ROLE OF CONSUMER INVOLVEMENT IN INFLUENCER FOLLOWING ON INFLUENCERS’ CREDIBILITY PERCEPTIONS | Bogoevska-gavrilova, Irena | 2022 | Article | |
| 16 | The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 31-May-2022 | Article | |
| 17 | Service quality in mobile banking | Palamidovska-Sterjadovska, Nikolina ; Rasul, Tareq; Marc Lim, Weng; Ciunova-Shuleska, Anita ; Ladeira, Wagner Junior; De Oliveira Santini, Fernando; Bogoevska-Gavrilova, Irena | Nov-2024 | Article | |
| 18 | SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING | Bogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita | 21-Oct-2022 | Journal Article | |
| 19 | Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric Analysis | Ciunova-shuleska, Anita ; Palamidovska, Nikolina ; Cvetkoska, Violeta ; Bogoevska-gavrilova, Irena | Sep-2022 | Article | |
| 20 | Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric Research | Ciunova-shuleska, Anita ; Palamidovska-sterjadovska, Nikolina ; Cvetkoska, Violeta ; Bogoevska-gavrilova, Irena | Oct-2022 | Proceeding article |