Ciunova-shuleska, Anita
Full Name
Ciunova-shuleska, Anita
Main Affiliation
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Subject
- 2 social media, like, comment, share, life style content, social capital, intentions
- 1 adaptive capability, brand promotional capability, e-marketing capability, brand orientation, customer performance, financial performance
- 1 advertising messages, fear appeal intensity, negative emotions
- 1 attitudes, credit cards, cognitive, affective, behavioral
- 1 attitudes, money, debt, gender
- 1 Bibliography, customer engagement, tourism, hospitality
- 1 bibliometric analysis, customer engagement, keyword co-occurrence analysis, mapping
- 1 brand
- 1 brand consistency, brand orientation, customer retention orientation, fast-growing African economy, marketing strategy, Nigeria, SMEs brand performance, variance-based structural equation modelling (PLS-SEM).
- 1 brand consistency, customer loyalty performance, brand orientation, customer retention orientation, financial performance, SMEs
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Date issued
Type
Fulltext
- 21 No Fulltext
- 18 With Fulltext
Results 1-20 of 39 (Search time: 0.038 seconds).