2. Repository of UKIM
  3. Faculty of Economics
  4. Conference Proceedings: Economic and Business Trends Shaping the Future

Repository of UKIM


Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12188/34517
DC FieldValueLanguage
dc.contributor.authorBogoevska-Gavrilova, Irenaen_US
dc.contributor.authorCiunova-shuleska, Anitaen_US
dc.date.accessioned2025-12-19T18:09:01Z-
dc.date.available2025-12-19T18:09:01Z-
dc.date.issued2025-12-
dc.identifier.urihttp://hdl.handle.net/20.500.12188/34517-
dc.language.isoenen_US
dc.publisherFaculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopjeen_US
dc.subjectInfluencer marketingen_US
dc.subjectMessage credibilityen_US
dc.subjectInformation qualityen_US
dc.subjectArgument strengthen_US
dc.subjectInfluencer loyaltyen_US
dc.subjectPurchase intentionen_US
dc.titleThe Role of Message Credibility in Building Influencer Loyalty and Increasing Purchase Intentionsen_US
dc.typeProceeding articleen_US
dc.relation.conference6th International Conference "Economic and Business Trends Shaping the Future"en_US
dc.identifier.doi10.47063/EBTSF.2025.0036-
item.grantfulltextnone-
item.fulltextNo Fulltext-
crisitem.author.deptFaculty of Economics-
Appears in Collections:Conference Proceedings: Economic and Business Trends Shaping the Future
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