Faculty of Economics
OrgUnit's Researchers publications
(Dept/Workgroup Publication)
Subject
- 1 adaptive capability, brand promotional capability, e-marketing capability, brand orientation, customer performance, financial performance
- 1 advertising messages, fear appeal intensity, negative emotions
- 1 brand consistency, brand orientation, customer retention orientation, fast-growing African economy, marketing strategy, Nigeria, SMEs brand performance, variance-based structural equation modelling (PLS-SEM).
- 1 brand consistency, customer loyalty performance, brand orientation, customer retention orientation, financial performance, SMEs
- 1 Consumer decision-making styles, Consumer Style Inventory, Consumer segmentation, Gender differences, The Republic of Macedonia
- 1 Consumer decision-making styles; CSI instrument; crosscultural differences; southeast European countries
- 1 customer satisfaction, loyalty, price fairness, mobile service market
- 1 demographic factors, impulse buying, situational factors, socioeconomic factors
- 1 Engagement, Like, Brand-related messages, Incentives, Social media, Intentions
- 1 External and internal factors, perceived value, intention to reuse, m-banking, S-O-R
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Date issued
Type
Results 1-20 of 24 (Search time: 0.013 seconds).
| Preview | Title | Author(s) | Issue Date | Type | |
|---|---|---|---|---|---|
| 1 | Can Setting and users’ characteristics influence m-banking value and reuse intentions? | Prodanova, J; Ciunova shuleska, Anita ; Palamidovska sterjadovska, Nikolina | 12-Jun-2019 | Proceeding article | |
| 2 | Complementary Impact of Capabilities and Brand Orientation on SMBs Performance | Ciunova shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Osakwe Nedu Christian | 21-Dec-2016 | Journal Article | |
| 3 | Decision-making Styles of Young-adult Consumers in the Republic of Macedonia | Anić I.D.,; Ciunova shuleska, Anita ; E. Rajh | 9-Nov-2010 | Journal Article | |
| 4 | Differences in consumer decision-making styles among selected South-east European countries | Anić, I-D,; Ciunova shuleska, Anita ; Piri Rajh, S,; Edo Rajh,; Bevanda A. | 6-Jul-2016 | Journal Article | |
| 5 | Emotions, Personality Traits and Satisfaction: Assessment and Model Development | Ciunova shuleska, Anita ; Palamidovska sterjadovska, Nikolina | 24-Oct-2018 | Proceeding article | |
| 6 | Enriching m-banking perceived value to achieve reuse intention | Prodanova, Jana; Ciunova shuleska, Anita ; Palamidovska sterjadovska, Nikolina | 2-Sep-2019 | Journal Article | |
| 7 | Fear appeal intensity in road safety advertisements and strength of negative emotions | Veljanova Radica; Ciunova shuleska, Anita | 12-Jun-2019 | Proceeding article | |
| 8 | The Impact of Customer Retention Orientation and Brand Orientation on Customer Loyalty and Financial performance in SMEs: Empirical Evidence from a Balkan Country | Ciunova shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Osakwe Nedu Christian; Omotoso, J | 21-Jan-2017 | Journal Article | |
| 9 | The Impact of Situational, Demographic and Socio-Economic Factors on Impulse Buying in the Republic of Macedonia | Ciunova shuleska, Anita | 8-Oct-2012 | Journal Article | |
| 10 | An integrated model of customer loyalty in the Macedonian mobile service market | Palamidovska sterjadovska, Nikolina ; Ciunova shuleska, Anita | 15-Jun-2017 | Journal Article | |
| 11 | Is Facebook A Ride-Sharing Platform? Exploration Through Affordance Theory | Santa, Mijalche ; Ciunova shuleska, Anita | 16-Jun-2019 | Proceeding article | |
| 12 | Modelling the Brand Performance of SMEs in a fast growing African economy: The complementary role of brand orientation and customer retention orientation | Osakwe, C.N; Ciunova shuleska, Anita ; Omotoso, J.; Chovancova, M. | 25-Dec-2015 | Journal Article | |
| 13 | Nutrition information on food labels: consumers’ reasons for ignorance, | Ciunova shuleska, Anita ; Brzovska, Ezheni ; Ristevska jovanovska, Snezana | 2-Jun-2017 | Proceeding article | |
| 14 | Perceived Position of the National TV Broadcasters in the Republic of Macedonia | Ciunova-shuleska, Anita | 2007 | Journal Article | |
| 15 | Reflections on emigration aspirations from young, educated people in small Balkan countries: A qualitative analysis of reasons to leave or stay in North Macedonia | Parker, K. A.; Hester, E. B.; Geegan, S. A.; Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Ivanov, B. | 2022 | Proceeding article | |
| 16 | Satisfaction, price fairness and loyalty: the case of the Macedonian telecommunications market, | Mamuchevska, Daniela ; Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina | 17-Nov-2017 | Proceedings | |
| 17 | Service quality, customer satisfaction and loyalty: An empirical analysis of the Macedonian retail banking sector | Palamidovska sterjadovska, Nikolina ; Levkov, Nikola ; Ciunova-shuleska, Anita | 2020 | Proceedings | |
| 18 | To comment or not? The role of brand-related content type on social media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska gavrilova, Irena ; Mihajlov, Martin | 2024 | Journal Article | |
| 19 | Understanding Monetary Policy Communication in a Small and Open Economy Under an Exchange Rate Anchor: The Case of North Macedonia | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Jakimova, T.; Trenovski, Borche | 2024 | Journal Article | |
| 20 | What drives liking different brand-related social media content? | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 7-Apr-2022 | Article |
Organization name
Faculty of Economics
Parent OrgUnit
City
Skopje
Country
Macedonia, the Former Yugoslav Republic of