Decoding Source Credibility: How it ifluences Trust in Informative Brand-Related Content and Customer Purchase Intentions

Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12188/34709

Title:	Decoding Source Credibility: How it ifluences Trust in Informative Brand-Related Content and Customer Purchase Intentions
Authors:	Bogoevska-gavrilova, Irena Ciunova-shuleska, Anita
Issue Date:	Nov-2024
Publisher:	Faculty of Economics-Skopje
Source:	1. Bogoevska-Gavrilova, I., & Ciunova-Shuleska, A. (2024, December). Decoding Source Credibility: How it Influences Trust in Informative Brand-Related Content and Customer Purchase Intentions. In Proceedings of the 5th International Conference" Economic and Business Trends Shaping the Future" 2024 (No. 002, pp. 18-22). Faculty of Economics-Skopje, Ss Cyril and Methodius University in Skopje. DOI: https://doi.org/10.47063/ebtsf.2024.0002
URI:	http://hdl.handle.net/20.500.12188/34709
DOI:	https://doi.org/10.47063/ebtsf.2024.0002
Appears in Collections:	Faculty of Economics 03: Journal Articles / Статии во научни списанија

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