Ciunova-shuleska, Anita
Full Name
Ciunova-shuleska, Anita
Main Affiliation


Subject
- 1 influencer marketing, social media, credibility, purchase intention
- 1 Keywords Mobile phone, Perceived value, Entertainment, Service industry, Novelty seeking, M-banking,Reuse, New technologies, Ubiquity, Usage intentions
- 1 like, share, comment, lifestyle brand-related content, social capital
- 1 Mobile banking, Perceived value, Continuous usage intentions, Central cues, Peripheral cues, Elaboration likelihood model
- 1 Mobile banking, Service quality, Systematic review, TCCM
- 1 mobile phones, attitudinal factors, customer segment
- 1 national TV media, local TV media, geographic distribution.
- 1 North Macedonia, Balkans, migration aspirations, emigration-decision conflict, brain drain
- 1 positioning map, perceived position, national TV media
- 1 positioning, positioning map, beer, perceived position
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Date issued
Type
Fulltext
- 24 No Fulltext
- 21 With Fulltext
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