Palamidovska, Nikolina
Full Name
Palamidovska, Nikolina
Main Affiliation
Email
nikolina@eccf.ukim.edu.mk
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Subject
- 1 adaptive capability, brand promotional capability, e-marketing capability, brand orientation, customer performance, financial performance
- 1 bibliographic coupling
- 1 bibliometric analysis
- 1 brand consistency, customer loyalty performance, brand orientation, customer retention orientation, financial performance, SMEs
- 1 Customer engagement
- 1 digital era
- 1 Keywords Mobile phone, Perceived value, Entertainment, Service industry, Novelty seeking, M-banking,Reuse, New technologies, Ubiquity, Usage intentions
- 1 Mobile banking, Perceived value, Continuous usage intentions, Central cues, Peripheral cues, Elaboration likelihood model
- 1 mobile phones, attitudinal factors, customer segment
- 1 research directions
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Date issued
Results 1-9 of 9 (Search time: 0.017 seconds).
| Preview | Title | Author(s) | Issue Date | Type | |
|---|---|---|---|---|---|
| 1 | Complementary Impact of Capabilities and Brand Orientation on SMBs Performance | Ciunova shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Osakwe Nedu Christian | 21-Dec-2016 | Journal Article | |
| 2 | Enriching m-banking perceived value to achieve reuse intention | Prodanova, Jana; Ciunova shuleska, Anita ; Palamidovska sterjadovska, Nikolina | 2-Sep-2019 | Journal Article | |
| 3 | The Evolution of Customer Engagement in the Digital Era for Business: A Review and Future Research Agenda | Rasul, T.; Nair, S.; Palamidovska -sterjadovska, Nikolina ; Ladeira, W. J.; Santini, F. d. O., & Elgammal, I. | 2024 | Journal Article | |
| 4 | The Impact of Customer Retention Orientation and Brand Orientation on Customer Loyalty and Financial performance in SMEs: Empirical Evidence from a Balkan Country | Ciunova shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Osakwe Nedu Christian; Omotoso, J | 21-Jan-2017 | Journal Article | |
| 5 | An integrated model of customer loyalty in the Macedonian mobile service market | Palamidovska sterjadovska, Nikolina ; Ciunova shuleska, Anita | 15-Jun-2017 | Journal Article | |
| 6 | To comment or not? The role of brand-related content type on social media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska gavrilova, Irena ; Mihajlov, Martin | 2024 | Journal Article | |
| 7 | Understanding Monetary Policy Communication in a Small and Open Economy Under an Exchange Rate Anchor: The Case of North Macedonia | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Jakimova, T.; Trenovski, Borche | 2024 | Journal Article | |
| 8 | What drives m-banking clients to continue using m-banking services? | Ciunova-shuleska, Anita ; Palamidovska-sterjadovska, Nikolina ; Prodanova, J. | 2022 | Journal Article | |
| 9 | Young People’s Attitudes toward Mobile Phones in the Republic of Macedonia | Ciunova shuleska, Anita ; Grishin M.; Palamidovska sterjadovska, Nikolina | 9-Nov-2012 | Journal Article |