Faculty of Economics
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Item type:Publication, Mapping Research on AI and Consumer Purchase Intention: Bibliometric Insights (2009–2025)(Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje, 2025-12); ;Serafimovska, Ivona - Some of the metrics are blocked by yourconsent settings
Item type:Publication, A Bibliometric Insight to Machine Learning Applications for Decision-Making(2025-12) ;Serafimovska, Ivona; Using a multi-method bibliometric analysis of published documents from Web of Science and Scopus in the last 34 years, this comprehensive study investigates how machine learning improves advanced decision-making while adhering to the PRISMA guidelines. This study's main goal is to make the methodological patterns, thematic directions, and intellectual structure of research at the nexus of machine learning and decision-making visible. The results show that the U.S., China, India, Germany, and the U.K. are leading a rapidly expanding, cooperative research landscape with a strong emphasis on management, marketing, and finance. Tree-based models, support vector machines, deep learning, reinforcement learning, and explainable artificial intelligence are examples of frequently used algorithms. The field is moving toward applications in big data environments, ethical considerations, and increased interpretability. Digital transformation, competitive intelligence, and strategic planning are highlighted in influential works. This synthesis offers direction for developing more transparent machine learning models and practical frameworks for their use in decision-making, serving both academics and practitioners. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Research Trends and Developments in Management Accounting: A Bibliometric Analysis(2024-12) ;Tocev, TodorPurpose Management accounting, as a critical area within the broader domain of accounting, has undergone significant transformations over the years, driven by changes in business practices, technological advancements, and regulatory environments (Merigó and Yang, 2016; Cortés-Sánchez, 2019; Balstad and Berg, 2020). This study aims to identify key themes, influential authors/publications, and emerging research areas that have shaped the field through bibliometric analysis. By examining the evolution of research in management accounting, this study seeks to provide insights into the current state of the field and its future directions. Design/methodology/approach This bibliometric analysis utilized data from the Scopus database, with the search focusing on the keywords "Management" OR "Managerial" AND "Accounting". The initial search identified 66,822 manuscripts. To ensure the relevance and quality of the dataset, the PRISMA protocol was applied through its four stages: identification, screening, eligibility, and inclusion (Moher et al., 2009). Filtering criteria included the subject area of Business Management and Accounting, English language, and document type restricted to articles, which narrowed the dataset to 13,078 papers. After removing duplicates, a manual relevance check based on abstract analysis further reduced the dataset, resulting in a final set of 5,059 papers for the bibliometric analysis. The VOSviewer software was used to analyze co-authorship patterns among authors, organizations, and countries, as well as to perform keyword analysis on abstracts for the entire period and specifically for the last five years (2019-2023). Findings The dataset spans research papers from 1957 to 2023, with a noticeable increase in publications over time, particularly in recent decades. The trend culminated in 2023 with a peak of 354 papers. The most cited individual authors are Kaplan R.S., Norton D.P., Orlitzky M., Schmidt F.L., and Rynes S.L. Some of the leading journals for management accounting publications are "Accounting, Organizations and Society", "Management Accounting Research", "Accounting, Auditing, and Accountability Journal", "Journal of Cleaner Production", and "European Accounting Review". The United States and the United Kingdom rank as the top countries in the total number of published articles and citations. The analysis reveals that the most prominent research themes, based on keyword occurrences, are performance measurement, cost management, financial management, management control systems, and sustainability. These results align with Balstad and Berg's (2020) and Porporato and Werbin's (2024) findings and insights. Originality/value This study employs bibliometric analysis to offer an overview of the evolving field of management accounting. It provides valuable insights into research trends, influential authors, and key publications that have shaped the discipline over the past several decades. The findings deepen the understanding of the intellectual foundation of management accounting, guiding future research and aiding academics and practitioners in navigating the complexities of this field.
