Institute of Economics

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Author: search.filters.author.Petkovska Mirchevska, TatjanaHas files: Yes

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    The Export Promotion of SME’s in Western Balkan Countries (WB6)
    (Economic Development, Journal of Institute of Economics - Skopje, 2020-07)
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    Boskovska, Diana
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    Petkovska Mirchevska, Tatjana
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    Government institutional support for fostering SME’s innovation in Western Balkan countries
    (Economic Development, Journal of Institute of Economics - Skopje, 2019-12)
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    Boskovska, Diana
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    Petkovska Mirchevska, Tatjana
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    The impact of socio-economic factors on the youth unemployment-the case of republic of north Macedonia
    (Institute of Economic Sciences Belgrade, 2019)
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    Petkovska Mirchevska, Tatjana
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    The main objective of the paper is to determine the socio-economic factors that influence youth unemployment in the Republic of North Macedonia. The findings are based on the Principal Component Analysis (PCA) of vital socio-economic indicators that influence the problem of youth unemployment. In particular, the goal of the research is to identify the connections of several socio-economic indicators that reflect the situation of youth unemployment in the Republic of North Macedonia.
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    Social transfer expenditures in Republic of Macedonia, South East European countries and EU countries
    (Economic Development, Journal of the Institute of Economics – Skopje, 2016-06)
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    Petkovska Mirchevska, Tatjana
    Social transfers and expenditures as a form of social protection are essential for each economy and society to function properly. Social transfers as a form of social protection can vary in dependence of the economic system and development of the country, but initially their purpose is relatively the same. Tackling poverty and enabling efficient social redistribution of the income among the households are one of the main results of the existence of an efficient social protection system. The economies of today are confronted with a serious challenge of tackling the rising poverty and income inequality in the world and one of the means of achieving that is through the social transfer system. In this article a comparison analysis is made between the social transfer expenditures of Republic of Macedonia, South East European countries and EU countries in order to determine the trends and amount of social transfer expenditures in the countries. From the research in this paper it can be seen that Republic of Macedonia has considerably smaller social transfers per capita compared to other countries taken into consideration for the research. More so Republic of Macedonia is the only country form the countries that are part of the comparison analysis that accomplishes negative growth of the social transfer expenditures as a percentage of GDP in the period of year 2001 till year 2014. Knowing the fact that the more equal distribution of assets in a current country can lead to increased consumption, sustainable growth and increases social welfare, Republic of Macedonia can do better if the expenditures for social transfers as a percentage of the GDP are to increase, even on expense on some other public or budget expenditures.
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    Development and promotion of new product in Small enterprises in the Republic of Macedonia
    (Economic Development, Journal of the Institute of Economics – Skopje, 2018-06)
    Petkovska Mirchevska, Tatjana
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    The dynamic changes in the market are the result of technological and competitive changes, as well as the change in customer preferences. In conditions of rapid market changes, in order to ensure successful market positioning, companies must constantly revise the design of the products in their production program. Generally speaking, design and development of a new product should be considered as a crucial factor for the survival of every company on the market. Compared to the big enterprises, flexibility to market changes is a certain advantage for small enterprises. Namely, small enterprises are able to implement activities for introducing, modifying and promoting new products for a shorter period of time. In this paper, a theoretical and empirical review of the introduction and promotion of new products in small enterprises has been made, as an important factor for intensifying their market activities. The results of the empirical research show that basic weaknesses in the implementation of this concept in the Republic of Macedonia are primarily connected with the specifics and limited resources in the operation of small enterprises
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    Entrepreneurship in the public enterprises in the Republic of Macedonia - conditions and perspectives
    (Economic Development, Journal of the Institute of Economics – Skopje, 2018-12)
    Petkovska Mirchevska, Tatjana
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    Georgieva Svrtinov, Vesna
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    Companies that are owned, managed and controlled by the state or local government are called public sector enterprises or public enterprises. The primary goal of these enterprises is to increase social welfare and protect the public interest, unlike private sector companies whose main goal is to make a profit. The satisfaction of citizens as users of public services is crucial for every institution that offers public services. When for a particular service there is a high level of satisfaction from the users (citizens), this mean that the service is of high quality. By changing entrepreneurial skills in the operation of public enterprises, the quality of public services and thus the citizen satisfaction is improved, which is reflected by a positive change in their behavior. In this way, the confidence in the public institutions is significantly enhanced and the level of satisfaction of the citizens with the use of these services is increased. Therefore, the promotion of entrepreneurial skills in the operation of public enterprises is of particular importance. The main objective of the research is to analyze the application of entrepreneurial skills among the public enterprises in the country and to give directions for improvement of the entrepreneurial skills that will result in raising the quality of public services and a greater level of satisfaction among the citizens as their beneficiaries. The subject of the research in the paper is theoretical and empirical elaboration to emphasize the role and importance of entrepreneurship in public enterprises in the modern environment, to set guidelines for its wider application in order to raise the quality of public services and to meet the needs of citizens as users of these services
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    THE IMPORTANCE OF MARKETING RESEARCH FOR THE COMPETATIVENESS OF SMALL ENTERPRISESS IN REPUBLIC OF MACEDONIA
    (Institute of Economics - Skopje, 2017-12)
    Petkovska Mirchevska, Tatjana
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    Hadzi Naumova-Mihajlovska, Katerina
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    Filkov, German
    Meeting the global needs of consumers by applying a marketing concept is one of the key factors for competitive success and is a basis for positioning of enterprises, regardless of the nature of their activity or size. All enterprisess need a marketing concept, regardless of their size and business activity. Even though small enterprises, in terms of their size and flexibility have many specifics and differences, marketing is a universal concept in terms of fullfilling numberous factors of competitiveness. To achieve sustainable growth and competitive position, small enterprises should be oriented towards exploring the factors of the immediate and more wider environment and should identify approaches and strategies for market positioning accoding to the needs and demands of consumers. In this paper, a theoretical and emperical review has been made on the application of marketing research in small enterprises in Republic of Macedonia, in relation to several factors of their competitiveness. The analysis of the current situation of the use of marketing research, in terms of improving competitiveness, shows that small enterprises in the country do not sufficiently apply the marketing concept and marketing research for improving their competitiveness and their successfull positioning in the global market.