"Blaze Koneski" Faculty of Philology
Permanent URI for this communityhttps://repository.ukim.mk/handle/20.500.12188/1
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Item type:Publication, A Corpus-Informed Study of Corporate Jargon Trends (2016–2024) and Pedagogical Implications for Teaching Corporate English in ESP Contexts(University of Ljubljana, 2026); This paper examines whether corporate English became more buzzword-heavy between 2016 and 2024 and how the findings can inform university ESP courses, especially Business English. Using a fully public corpus of annual report shareholder letters and regulatory filings from the time frame of 2016–2024, the study applies corpus-assisted close reading to track recurring buzzword packages, lexical bundles, collocational patterns, and shifts in abstraction and agency. The results show that investor-facing narrative sections increasingly rely on era-framing labels and layered noun phrases that compress meaning and promote strategic alignment, while regulatory disclosures remain more operationally concrete but still admit selective buzzword insertion. Pedagogically, the patterns support teaching corporate phraseology (terminology) through concordance-style noticing, collocation mapping, genre sensitive rewriting, and unbundling tasks that convert abstract bundles into accountable, reader-oriented plain language. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Collocations in Context(Pilgrims, 2025-08)Collocations, i.e. lexical word combinations that co-occur more frequently than chance, are central to Business English pedagogy. In a university economics context (B2–C1), mastery of field-specific collocations supports authentic professional communication and reflects corpus-informed course materials. Explicit collocation work builds collocational competence by sensitizing learners to acceptable word partnerships, reducing L1-influenced mis-collocations, and strengthening mental lexicons through chunk learning. A reading-and-glossing homework task illustrates how noticing collocations in context can boost receptive knowledge, encourage dictionary use, and promote learner autonomy.