"Blaze Koneski" Faculty of Philology
Permanent URI for this communityhttps://repository.ukim.mk/handle/20.500.12188/1
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Item type:Publication, Literary Attempts to Evade Control over Discourse: Macedonian-English Comparative View(University College London, School of Slavonic and Eastern European Studies, 2012) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Fear of the Hybrid: Nationalist Ideologies and the Posthuman in Contemporary Dystopian Films(University of Nis, 2025) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Der Framing-Effekt der Werbeslogans aus linguistischer Sicht(Peter Lang, 2026); ;Abrashi, Teuta ;Blakaj-Gashi, Albulena ;Sadiku, MiloteTichy, EllenIn der modernen Wissenschaft wird das Phänomen des Slogans als soziale Kommunikation unter verschiedenen Gesichtspunkten betrachtet. Eine zentrale Fragestellung dieser Analyse betrifft die funktionalen Besonderheiten solcher Einheiten, insbesondere im Hinblick auf die Verwendung unterschiedlicher sprachlicher Mittel in der Werbebranche. Die Grundlage für die Untersuchung bildet das Korpus von 121 Werbeslogans im deutschsprachigen Raum, zwischen 2022 und 2023, die auf der Website Slogans Recherche Portal, www.slogans.de, aufgeführt sind. Das Ziel besteht darin aufzuzeigen, welche sprachlichen Mittel am beliebtesten sind und welchen Einfluss sie auf die Rezipienten haben. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, A Corpus-Informed Study of Corporate Jargon Trends (2016–2024) and Pedagogical Implications for Teaching Corporate English in ESP Contexts(University of Ljubljana, 2026); This paper examines whether corporate English became more buzzword-heavy between 2016 and 2024 and how the findings can inform university ESP courses, especially Business English. Using a fully public corpus of annual report shareholder letters and regulatory filings from the time frame of 2016–2024, the study applies corpus-assisted close reading to track recurring buzzword packages, lexical bundles, collocational patterns, and shifts in abstraction and agency. The results show that investor-facing narrative sections increasingly rely on era-framing labels and layered noun phrases that compress meaning and promote strategic alignment, while regulatory disclosures remain more operationally concrete but still admit selective buzzword insertion. Pedagogically, the patterns support teaching corporate phraseology (terminology) through concordance-style noticing, collocation mapping, genre sensitive rewriting, and unbundling tasks that convert abstract bundles into accountable, reader-oriented plain language. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Some of the most frequent lexical errors made in written and oral translation by Macedonian learners(Goce Delcev University, 2025-12-29) ;Guido Shrempf, L.Ranko Mladenoski
