STRATEGIC APPROACH IN IMPLEMENTATION OF E-BUSINESS ACTIVITIES IN SMEs

Abstract

The dominant use of information technology have a huge impact on today's transformation of many enterprises and imposes the need for changes in the business model. The changeable and unstable environment urges the business entities not only to constantly adjust but also to accept a strategic approach especially to their e-market performance.Businesses that use digital technologies and the Internet in their business activities are becoming more competitive and efficient, and time and space constraints are disappearing for them. The paper emphasizes the need for a strategic approach to the new business environment, which will lead to greater implementation of e-business activities and models in the operation of small businesses. By using statistical analysis examines how knowledge of certain elements of strategic analysis will lead to more e-business activities, ie implementation of e-business models and applications. Тhe analysis in the paper emphasizes the correlation between the perception of the business entities regarding the conditions and the opportunities in e-environment and their internal factors, on one hand, and the implementation of the e-business applications and models in their business operations, on the other hand.