Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12188/7588
Title: The Mass Media in Disseminating the European (Sub)culture through Eurojargon
Authors: Sazdovska Pigulovska, Milena
Keywords: Subculture, Eurojargon, dissemination of culture, mass media
Issue Date: Dec-2016
Publisher: Institute of Macedonian Literature - Skopje
Conference: International Scientific Conference "Popular Culture: Reading from Below"
Abstract: The purpose of this paper is to discard conventional views according to which subculture is generally connected with a certain lower level of culture. Contrary to general belief, subculture is associated with every group of people who separate themselves as a distinct group in society by the manner of behaviour and beliefs they share, but also by the manner in which they express themselves. The media representatives in the European Union form a distinct group that shares common interests, whereas their everyday communication is characterised by the use of a specific jargon, popularly referred to as Eurojargon. It is a type of supranational vocabulary considered to be a distinguishing feature of a unique multicultural and multilingual environment - such as the European Union. This specialised vocabulary is created on a supranational level with the purpose of surpassing the national borders of the member states and the reflecting the European identity, their common values and a unique socio-political system. The mass media largely contribute to dissemination of this vocabulary in the Republic of Macedonia as well, and thereby contribute to dissemination of the European culture as a new type of subculture that is unfamiliar to us.
URI: http://hdl.handle.net/20.500.12188/7588
Appears in Collections:Faculty of Philology: Conference papers

Files in This Item:
File Description SizeFormat 
The Mass Media in Disseminating the European (Sub)culture through Eurojargon.pdf14.52 MBAdobe PDFThumbnail
View/Open
Show full item record

Page view(s)

27
checked on May 11, 2024

Download(s)

16
checked on May 11, 2024

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.