Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12188/4770
Title: HR BRANDING AND THE POTENTIAL VALUE: EMPIRICAL EVIDENCE AND PRACTICAL IMPLICATIONS
Authors: Debarliev, Stojan 
Brzovska, Ezeni 
Janeska iliev, Aleksandra 
Keywords: HR branding, employer branding, internal branding, total rewards branding
Issue Date: 20-May-2019
Publisher: The Slovenian Academy of Management
Source: Debarliev, S., Brzovska, E. and Janeska–Iliev,A., (2019) HR branding and the potential value: empirical evidence and practical implications, Dynamic Relationship Management Journal Vol. 8, No. 1, 41‐53
Journal: Dynamic Relationships Management Journal
Abstract: Despite the growing popularity of the employer branding concept, academic research on the topic is limited; this is pivotal and pioneer research in the Republic of North Macedonia. This research investigates the possible factors that might affect the specific dimensions of firms’ HR branding, such as employer branding, internal branding, and total rewards branding. Different parametric and non‐parametric tests were run to determine if there were group differences in employer branding, internal branding, and total rewards branding scores between groups within eight evaluated variables divided into three categories: demographics of respondents (age, gender, and educational level), firm characteristics (size, industry sector, and ownership origin), and professional characteristics of respondents (job level position and customer contact level). The results confirm the expected differences in some of the evaluated HR branding dimensions between employees with different professional characteristics (job level position and customer contact level)
URI: http://hdl.handle.net/20.500.12188/4770
DOI: 10.17708/drmj.2019.v08n01a04
Appears in Collections:Faculty of Economics 03: Journal Articles / Статии во научни списанија

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