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http://hdl.handle.net/20.500.12188/33753
Наслов: | Cross-Game Learning In Preference Elicitation For An Upcycled Food Product | Authors: | Nacka, Marina Andreas Drichoutis Rodolfo M. Nayga Jr. |
Keywords: | upcycled food products, consumer willingness to pay, experimental auctions, storytelling branding, circular economy. | Issue Date: | 2025 | Source: | @conference{Nacka2025CrossGame, author = {Marina Nacka and Andreas C. Drichoutis and Rodolfo M. Nayga Jr.}, title = {Cross-Game Learning in Preference Elicitation for an Upcycled Food Product}, booktitle = {EAAE 2025 Congress}, year = {2025}, address = {Bonn, Germany}, abstract = {This study investigates consumer willingness to pay (WTP) for an upcycled food product—hazelnut chips made from bio-waste—via experimental auctions. The design explores the effect of storytelling on WTP and assesses the impact of cross-game learning on bidding behavior.}, keywords = {upcycled food products, experimental auctions, willingness to pay, storytelling, sustainability, circular economy} } | Conference: | EAAE Congress 2025 | Abstract: | This study investigates consumer willingness to pay (WTP) for an upcycled food product— hazelnut chips made from bio-waste—elicited via experimental auctions. The research design aims in exploring the effect of storytelling as a branding strategy on WTP and consumer purchasing behavior. The experiment is structured into six treatments, incorporating variations in information provision and auction mechanisms. The findings will contribute to understanding consumer preference elicitation and the effectiveness of branding strategies in promoting sustainability in the food industry. Moreover, we examine whether cross-game learning (Giebe et al., 2024) in homegrown value auctions has the potential to mitigate misbidding behavior. | URI: | http://hdl.handle.net/20.500.12188/33753 |
Appears in Collections: | Faculty of Agricultural Sciences and Food: Conference papers |
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EAAE_2025_Bonn_Nacka_Drichoutis_Nayga (1).pdf | 127.35 kB | Adobe PDF | View/Open |
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