Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12188/33753
Title: Cross-Game Learning In Preference Elicitation For An Upcycled Food Product
Authors: Nacka, Marina 
Andreas Drichoutis
Rodolfo M. Nayga Jr.
Keywords: upcycled food products, consumer willingness to pay, experimental auctions, storytelling branding, circular economy.
Issue Date: 2025
Source: @conference{Nacka2025CrossGame, author = {Marina Nacka and Andreas C. Drichoutis and Rodolfo M. Nayga Jr.}, title = {Cross-Game Learning in Preference Elicitation for an Upcycled Food Product}, booktitle = {EAAE 2025 Congress}, year = {2025}, address = {Bonn, Germany}, abstract = {This study investigates consumer willingness to pay (WTP) for an upcycled food product—hazelnut chips made from bio-waste—via experimental auctions. The design explores the effect of storytelling on WTP and assesses the impact of cross-game learning on bidding behavior.}, keywords = {upcycled food products, experimental auctions, willingness to pay, storytelling, sustainability, circular economy} }
Conference: EAAE Congress 2025
Abstract: This study investigates consumer willingness to pay (WTP) for an upcycled food product— hazelnut chips made from bio-waste—elicited via experimental auctions. The research design aims in exploring the effect of storytelling as a branding strategy on WTP and consumer purchasing behavior. The experiment is structured into six treatments, incorporating variations in information provision and auction mechanisms. The findings will contribute to understanding consumer preference elicitation and the effectiveness of branding strategies in promoting sustainability in the food industry. Moreover, we examine whether cross-game learning (Giebe et al., 2024) in homegrown value auctions has the potential to mitigate misbidding behavior.
URI: http://hdl.handle.net/20.500.12188/33753
Appears in Collections:Faculty of Agricultural Sciences and Food: Conference papers

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