STUDENT’S PERCEPTIONS TOWARDS THE USE AND ACCEPTANCE OF CHATGPT IN HIGHER EDUCATION – EVIDENCE FROM NORTH MACEDONIA

Abstract

Abstract ChatGPT has gained popularity in higher education in recent years as a type of artificial intelligence (AI) technology that can support a variety of educational activities. Although the use of AI is widespread, there is a limited understanding of students' experiences, perceptions and behavioral intention to use ChatGPT. The main purpose of the research is to analyze student’s perceptions and significance of determinants of young people’s behavior towards the use of AI tools in education. The research is conducted among students at the Faculty of Economics – Skopje using quantitative research design. The research model is based on Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model which provides a framework for explaining and predicting technology use behavior. Original UTAUT2 constructs included are: performance expectancy; effort expectancy; social influence; facilitating conditions, hedonic motivation, habit and behavioral intention toward using technology. As extensions to the original model, two more constructs were added learning value and personal innovativeness. The results of this preliminary research showed that although students use ChatGPT with ease to enhance their leaning process, 1 Ss.Cyril and Methodius University, Faculty of economics – Skopje, bvd. Goce Delcev 9V, Skopje, North Macedonia, marina@eccf.ukim.edu.mk 2 Ss.Cyril and Methodius University, Faculty of economics – Skopje, bvd. Goce Delcev 9V, Skopje, North Macedonia, kalina@eccf.ukim.edu.mk Southeast European Review of Business and Economics 10 they have concerns about trust, reliability and accuracy of the information provided by ChatGPT, as well as ethical concerns. Utilizing ChatGPT improves their learning experience but they express moderate believe (hesitation) towards the reliability and accuracy of information provided by AI as well as privacy and security. Future research is targeted to validate the usage of UTAUT2 model as representation of real determinants that influence behavioral intention to use ChatGPT among students in higher education. This research represents pilot study in this field in the country. Hence it could be used as good base for further research in this area. As well it provides valuable insights for HEIs seeking to integrate AI tools effectively, addressing student concerns, and optimizing its benefits and challenges.