Navigating Crisis and Cooperation - North Macedonian Tourism Companies Views on the 'Open Balkan' Initiative Amidst the Challenges of Covid-19 and the Ukrainian Crisis

Abstract

This paper investigates the dual challenges posed by the Covid-19 crisis and the Ukrainian crisis and their profound impact on the tourism sector in North Macedonia. As these crises disrupted global travel patterns and tourism dynamics, North Macedonia's tourism industry faced challenges. Through an in-depth analysis of empirical data, this paper sheds light on the resilience and adaptability of tourism companies in North Macedonia during these crises. The research explores the measures adopted by North Macedonian government to mitigate the adverse effects of these crises. Moreover, it examines the role of regional economic cooperation among Western Balkan countries in enhancing the tourism sector's resilience and recovery. Findings reveal the pivotal role of regional cooperation in creating a supportive framework for tourism companies in North Macedonia and neighboring countries. Leveraging their shared cultural, historical, and geographical ties, these nations have demonstrated the potential to foster sustainable tourism growth and strengthen economic ties. This paper contributes to the understanding of crisis management in the tourism sector, offering valuable insights for policymakers, businesses, and academics interested in the Western Balkans region's economic development and tourism resilience strategies. The research underscores the importance of collaboration in overcoming crises and capitalizing on shared opportunities, ultimately paving the way for a more robust and resilient tourism industry in North Macedonia and the broader Western Balkans region.