GREEN BUSINESS PLAN: TOOL FOR ENTREPRENEURIAL VENTURE IN SUSTAINABLE BUSINESSES
Journal
Economic Development JOURNAL OF THE INSTITUTE OF ECONOMICS - SKOPJE Year. 25 No. 1-2/2023
Date Issued
2023-03
Author(s)
Katerina Hadzi Naumova-Mihajlovska
Abstract
: Due to climate change, workers, enterprises and economies
have been led to focus on sustainable consumption and production. Businesses
that are committed to the principles of environmental protection within their
activities, while striving to use renewable energy sources and trying to mini mize the negative impact on the environment are defined as green. Main doc ument that explains the business opportunity of green business, identifies the
markets to be served and provides information on how it will be carried out
is the green business plan. The purpose of the paper is to analyse the envi ronmental aspects that green business plan should have in order to realize a
business idea whose basis is environmental protection and on the other hand to
emphasize the importance of the same as a necessity for running a successful
and sustainable business.
have been led to focus on sustainable consumption and production. Businesses
that are committed to the principles of environmental protection within their
activities, while striving to use renewable energy sources and trying to mini mize the negative impact on the environment are defined as green. Main doc ument that explains the business opportunity of green business, identifies the
markets to be served and provides information on how it will be carried out
is the green business plan. The purpose of the paper is to analyse the envi ronmental aspects that green business plan should have in order to realize a
business idea whose basis is environmental protection and on the other hand to
emphasize the importance of the same as a necessity for running a successful
and sustainable business.
Subjects
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