Faculty of Economics

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    Unveiling the nexus between corporate social responsibility (CSR) and employee satisfaction: a comprehensive bibliometric analysis
    (Emerald Publishing, 2025-01-02)
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    Purpose Researchers have tried analysing how the organizations’ practices of doing good can help improve their employees’ satisfaction over the past couple of decades. Employee satisfaction has a complicated relationship with a company’s corporate social responsibility (CSR) activities. Subsequently, the purpose of this paper is to conduct a bibliometric analysis and a literature review to trace the links between CSR and employee satisfaction, summarize and analyse the advances in this field, the knowledge gaps, publishing trends and further directions for future research. Design/methodology/approach The authors conducted a bibliometric analysis followed by a literature review of papers indexed in the Scopus database and published between 2000 and 2022. A total of 233 papers were identified, while 152 of them met the inclusion criteria for the analysis. Findings The subsequent analysis sheds light on the overlaps and connections between the two phenomena in human resource management (HRM). The authors outline potential avenues for future research and practical insight into how to leverage CSR activities for increasing work satisfaction. Originality/value By detailing the different ways CSR and employee satisfaction impact one another, analysing their relations and other supporting constructs, the authors contribute to the academic discourse by synthesizing prevailing literature and introducing practical guides for human resource (HR) professionals, managers and executives to manage turbulent surroundings more effectively, considering the major disruptions post-COVID-19 and the adoption of advanced technologies.
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    Analytical Modelling of Graduated Economists’ Employment
    (Springer International Publishing, 2022-11-12)
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    Quantifying FDI’s Effects on GDP and Unemployment: Evidence from North Macedonia
    (Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, 2025-12-20)
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    Divided We Work: A Review on Political Polarization in Modern Business Organizations
    (Academy of Management, 2025-06-17)
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    Research tackling political polarization in business organizations remains fragmented and relatively scarce. To understand the relevance of political polarization in businesses and manage the negative impact of political division on organizational operations, interpersonal relations, and organizational harmony, this investigation analyzed the literature surrounding the phenomenon of political polarization and its implications on business organizations, synthesized the findings in a framework, suggested strategies for mitigating this polarization in the work environment, and underscored pathways for future research using an integrative review approach. After a structured and rigorous thematic analysis of data from the databases Web of Science, Scopus, EBSCO, and JSTOR and adhering to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, results point to a lack of coherent research streams and concise antecedents and outcomes, which are relevant for conflict management, as well as limited evidence on the effects of political division and limited study contexts. Future research may focus on specifying management-related research purposes, reexamining organizational constructs on individual, team, and unit levels, and extending investigations on performance-related themes
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    The Relevance of Relatives and Friends: Subjective Norms and Social Networks Driving Young Macedonians’ COVID-19 Vaccine Decisions
    (Common Ground Research Networks, The International Journal of Interdisciplinary Social and Community Studies, 2024)
    Geegan, S. A.
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    Ivanov, B.
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    Pfeiffer, S., & Adam, T
    Abstract: As medical experts across the globe continue emphasizing the importance of COVID-19 vaccinations, Balkan nations have reported much lower immunization rates than their more affluent counterparts; this is particularly true in North Macedonia. Research is needed to better understand barriers and motivators to vaccine uptake. The current investigation employed a series of focus groups, framed through the theory of planned behavior, among young people in North Macedonia. The discussions revealed three key themes related to individuals’ attitudes, perceptions of subjective norms, and perceptions of behavioral control. Among both vaccinated and unvaccinated individuals, influenced by the collectivist culture, attitudes toward vaccination were tied to concerns about family members. Additionally, once again guided by the collectivist culture, individuals were strongly influenced by the vaccination norms established in their social networks. Finally, participants shared that the vaccine was widely available, and thus perceived behavioral control (i.e., access) did not represent a barrier to vaccine uptake. This insight creates a foundation of knowledge upon which interventions can be developed.
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    Antecedents and outcomes of learning from and with entrepreneurial role models: A systematic literature review
    (Taylor & Francis, 2025-02-05)
    Nauck, Daniel
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    Herzog, Michael
    The article discusses the current state of the literature on learning with and from entrepreneurial role models (ERMO) to support practitioners’ and policy makers’ capacity-building activities. Data was obtained from 42 studies on entrepreneurial learning, analyzed through a systematic literature review process. The results shows that research addresses primarily entrepreneurship education (EE) contexts, with only a few authors focusing on the postventure creation effects of entrepreneurial learning. In particular, understanding the impact of ERMO related to competencies is scarce, leaving opportunities for researchers, especially for long-term studies. Also, the role of non-formal learning after venture creation has been largely neglected in previous research. Our review provides insight into the discussion of ERMO in this context, identifies gaps, and encourages practitioners and policymakers to engage with the topic.
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    New challenges of the IFAC International Code of Ethics. The case of the Republic of North Macedonia
    (Research Council of the Accountants Association in Poland, 2021-07-02)
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    <jats:p>Purpose: The main purpose of the paper is to provide empirical evidence on certified auditors’ perceptions in the Republic of North Macedonia (RNM) about the new IFAC International Code of Ethics for Professional Accountants. Methodology/approach: A survey was conducted by distributing a questionnaire to the certified auditors in RNM, and the answers were then analyzed. Findings: The results indicate that the observance of the Code of Ethics affects the quality of audit engagements in domestic practice. The majority of practitioners believe that the fundamental principles are sufficiently clearly elaborated and can provide an appropriate basis for ethical conduct. The principle of objectivity is most exposed to threats, while the most common threat is familiarity. Safeguards created by the profession, the law, and regulations are more effective in addressing threats. Finally, practitioners agree that the innovations brought by the new Code of Ethics represent a significant benefit to the auditors’ mission to preserve and strengthen their independence. Research implications/limitations: The research provides empirical evidence of ethical behavior in domestic audit practice, but no similar research has been done before to make a comparative analysis. Originality/value: This research is the first of this type in RNM and fills the research gap in the field of ethical behavior in the domestic audit practice. </jats:p>
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    IMPACT OF INSTAGRAM INFLUENCERS' CONTENT ON CONSUMER PURCHASE INTENTION
    (Faculty of Economics-Skopje, Ss. Cyril and Methodius University in Skopje, 2024)
    Social media's evolution has allowed consumers to connect with brands on these platforms and sparked the rise of digital influencers. Information and entertainment brand-related content are identified as two types of content that influencers use to share product information and appealing visuals. According to the elaboration likelihood model (ELM), information content is processed via the central route, demanding more cognitive effort, while entertainment content is processed peripherally, relying on visual or emotional cues. This research, focusing on Instagram, aims to analyze how the two content values (information and entertainment) impact purchase intention among social media users in North Macedonia. Using a multiple linear regression model, findings indicate that information value positively affects purchase intention. The study utilized a purposive sample of Instagram users in North Macedonia who follow influencers. Recommendations are provided for marketing managers on influencer marketing strategies tailored to the goal of enhancing consumer purchase intentions.
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    Service quality in mobile banking
    (Emerald Publishing Limited, 2024-11)
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    Rasul, Tareq
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    Marc Lim, Weng
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    Ladeira, Wagner Junior
    Purpose – The rise of mobile technologies has driven rapid growth in mobile banking (m-banking), making service quality a central area of inquiry for researchers and industry practitioners alike. Despite this focus, understanding of service quality in m-banking remains fragmented. In this regard, this article endeavors to provide a comprehensive, state-of-the-art overview of service quality in m-banking. Design/methodology/approach – Drawing on a systematic review of 71 studies, this article explores the concept of service quality in m-banking through the lens of theories, constructs, contexts, and methods (TCCM), revealing the multifaceted nature of service quality and its role in m-banking. Findings – The review underscores the multifaceted nature of service quality and its pivotal role in steering pivotal customer-centric outcomes in m-banking. Introducing the stimulus-organism-response (S-O-R) framework into the discourse of m-banking, the review reveals a range of quality-, system success-, and userbased stimuli, affecting m-banking users’ attitude, brand attachment, flow, and trust, thus shaping their intended and actual behavior, including usage, satisfaction, loyalty, and word-of-mouth. Further scrutiny underscores opportunities for renewed endeavors to bridge identifiable gaps by harnessing mixed methods, exploring new constructs, probing demographic and cross-cultural variations, and forging new instruments tailored to evaluate contemporary m-banking service quality. Originality/value – This review distinguishes itself by providing a comprehensive and systematic exploration of service quality in m-banking through the lens of TCCM. Unlike previous studies that often focus on isolated aspects, this review integrates diverse perspectives to offer a holistic understanding of service quality in m-banking. Employing the S-O-R framework, this review not only maps the pathways from service quality stimuli to user responses but also identifies critical gaps and promising directions.
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    Item type:Publication,
    EXPLORING THE ROLE OF INTERNAL AUDITORS IN ESG ASSURANCE AND IMPACT ASSESSMENT: THE CASE OF THE REPUBLIC OF NORTH MACEDONIA
    (Ekonomski fakultet Univerziteta u Kragujevcu, 2023-06-17)
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    Tocev, Todor
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