Faculty of Economics
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Item type:Publication, What drives successful sustainable technology transfer in emerging open innovation ecosystems(Faculty of Economics, University of Split, 2025-08) ;Petković, Saša ;Petrović, Jadranka; ;Radosavljević, MarijaPojani, ElonaSoutheast European transition economies continue to struggle with turning innovative ideas into sustainable commercial successes. This paper examines the factors that drive effective and lasting Technology Transfer (TT) within emerging open innovation ecosystems in Bosnia and Herzegovina, Serbia, North Macedonia, and Albania. Unlike earlier studies that focus on a single country or rely on limited methods, this research adopts a comprehensive mixed-methods approach, combining a two-round Delphi study, focus groups, a needs analysis, and a survey of 100 companies. Using Partial Least Squares Structural Equation Modelling (PLS-SEM) on data collected from companies and research institutions, the study demonstrates that robust Intellectual Property Protection (IPP) exerts a significant and direct influence on enhancing technology transfer. In contrast, innovation capabilities alone do not significantly affect transfer outcomes. Instead, network dynamics strengthen these capabilities, which in turn support technology transfer — but only when embedded within solid institutional frameworks. These findings challenge the common assumption that innovation capabilities are sufficient for successful technology commercialization. They emphasize the critical importance of institutional quality and cooperation networks in transitional economies. At the theoretical level, the study integrates resource-based, institutional, and open innovation perspectives to address the “innovation-implementation” gap. Practically, it highlights key policy priorities: strengthening IPP enforcement, establishing specialized IPP courts, and fostering partnerships between universities and industry, as well as within innovation clusters. For companies and universities, developing absorptive capacity and engaging in cross-border collaborations are essential for maximizing the benefits of external knowledge. While limited by its regional focus and cross-sectional design, this research offers a nuanced framework for sustainable technology transfer in Southeast Europe and underscores the need for further comparative and longitudinal studies to deepen our understanding of this phenomenon. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, E-Commerce as a Revenue Generator for Small and Medium Companies in Developing Countries(Walter de Gruyter GmbH, 2022-12-01) ;Kiselicki, Martin ;Kirovska, Zanina ;Josimovski, SasoAnastasovski, MilanResearch purpose. The subject of this paper is the role of e-commerce for companies in increasing their competitive advantage in the market during and after the pandemic. The paper monitors the digital transformation and e-commerce implementations in a developing country (North Macedonia) and whether this can lead to a better position in the market. Design / Methodology / Approach. The design of the research contained both a literature review from relevant secondary sources, as well as primary research through empirical analysis. The empirical analysis was performed through a survey questionnaire containing 28 questions of open and closed nature, including a five-point Likert Scale. The data was subject to quantitative and qualitative analysis and presented in the paper. Findings. E-commerce has been seen as the future of shopping; however, due to the pandemic, the adoption rates increased significantly in the past two years. Primary data from the research shows that consumers in developing countries are open to online shopping, with satisfied trust and security parameters. The research implies that companies can safely implement e-commerce by following several important aspects to ensure customer interest in converting to their e-stores. Originality / Value / Practical implications. The paper contributes to the e-commerce research field by providing newer data after a global situation-changer, such as the pandemic. The research data can be utilized to compare statistics and generate trends for developing countries in further research, as well as broader usage for customer preferences from other academics and the business sector. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Brain-Drain and Skill Mismatch: Can Higher and Vocational Education Bridge the Gap?(2025); ; ; ; Objectives: This study explores how migration dynamics can shape the ability of education and training systems to address skill shortages and labor market mismatches through a unique comparative study of findings from North Macedonia, Ethiopia, and Ukraine which are considered countries of origin for migrants. Specifically, it investigates whether Higher Education Institutions (HEIs) and Vocational Education and Training (VET) providers can produce graduates whose qualifications align with the evolving economic demands, and how these institutions adapt their curricula, foster collaboration with the industry, and cope with resource constraints to mitigate skill gaps which are notably pronounced by brain-drain. Data and Methods: Based on primary qualitative data from conducted interviews with HEIs and VETs, labor market intermediaries, and policy stakeholders, we employed a thematic content analysis to extract patterns regarding curriculum relevance, tracking of graduate employability, perceptions on the quality of education, and responsiveness to technological and structural labor market changes. Additionally, secondary data from statistical databases on migration flows and employment trends throughout the last decade contextualize the interview findings, thus providing a comparation between the four countries. Results: Findings show that a significant share of education institutions believe their qualifications meet the labor market needs, but systematic tracking of graduate outcomes remains a challenge. Interviewees acknowledge skill mismatches since curriculum updates struggle to keep pace with the rapid organizational and technological changes. As a significant contributor towards this is also the insufficient cooperation with businesses. While many institutions attempt to update programs through stakeholder consultation or national accreditation processes, financial constraints were highlighted to limit the required improvement. Furthermore, it is generally understood that brain-drain amplifies the national labor shortages, as graduates with relatively better skill and performance often emigrate for better opportunities. Policy measures such as targeted training programs, wage subsidies, and even active labor market interventions seem to be already employed but yield mixed results across countries. Interviewees emphasize the importance of practical internships, flexibility in learning, and modernized educational frameworks in mitigation of skill shortages and retention of domestic talent. Conclusions: The study highlights an urgent need for reinforced institutional collaboration and robust curriculum reforms that align with global standards. Strengthening public-private partnerships, greater integration of technology as well as enhancing international cooperation particularly through EU-led frameworks appears to be essential in mitigating brain-drain and ensuring that education and training systems in the four countries respond effectively to the labor market demands. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Comparative Analysis of Skill Shortages, Skill Mismatches, and the Threats of Migration in Labor Markets: A Sectoral Approach in North Macedonia, Türkiye, Ethiopia, and Ukraine(MDPI AG, 2025-05-12); ; ; ; İmrol, Meryem HamsiLabor markets worldwide are increasingly strained by skill shortages, mismatches, and migration pressures, disrupting workforce stability and economic growth. This study conducts a comparative sectoral analysis in North Macedonia, Türkiye, Ethiopia, and Ukraine, focusing on the manufacturing, information and communication technology, and hospitality sectors, to examine the root causes and economic consequences of these challenges. Using a qualitatively driven mixed-methods approach, the research integrates expert interviews, surveys, and labor market data to assess skill gaps, workforce imbalances, and the role of migration. The findings reveal education–industry misalignment, inadequate vocational training, and low wages as persistent drivers of shortages. Additionally, the war in Ukraine, internal conflicts in Ethiopia, and refugee inflows in Türkiye amplify workforce instability, while North Macedonia faces severe emigration, particularly in the sectors of manufacturing and information and communication technologies. These insights are essential for policymakers, industry leaders, and educators in designing labor market interventions that foster workforce resilience. The study recommends national qualification reforms, industry–education collaboration, and improved wage structures to mitigate talent loss and strengthen labor market sustainability. By offering empirical evidence from diverse socio-economic contexts, this research contributes to global discussions on workforce development, migration economics, and labor policy reforms. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, MACHINE LEARNING FOR STRATEGIC AND OPERATIONAL DECISION-MAKING: A BIBLIOMETRIC PERSPECTIVE(University of Zenica, Faculty of Economics, 2025-09-30); ; Serafimovska, IvonaBesides being a buzzword, machine learning finds new areas of application in organizational decision-making processes by the day. We map the field's intellectual structure, thematic evolution, and application domains through a bibliometric analysis of 1,803 Web of Science and Scopus articles (1990-2024) to elucidate its strategic and operational roles. Six clusters, spanning risk modeling, predictive analytics, strategic intelligence, and human-centered AI, are revealed by co-authorship, keyword co-occurrence, and bibliographic coupling. The findings reveal a fragmented but methodologically diverse landscape, with algorithm adoption differing by decision type and industry. By connecting machine learning methods (like deep learning, natural language processing, and explainable AI) with decision functions (like forecasting, optimization, and classification), we can identify the situations in which machine learning has the biggest influence. We go beyond descriptive enumeration with our integration of conceptual and practical insights. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, WHEN RATIONALITY INSPIRES AND FATIGUE PERSISTS: UNDERSTANDING DRIVERS OF ONLINE PURCHASE INTENTION(Ss. Cyril and Methodius University in Skopje, Faculty of Economics-Skopje, 2025-12-30) ;Serafimovska, Ivona; ; Using the Stimulus-Organism-Response (S-O-R) framework, this study investigates the effects of digital fatigue and digital rationality on online purchase intention. Although these forces have been frequently examined separately in prior research, little is known about how they interact to influence consumer decision-making in digital contexts. Direct and indirect effects were tested using mediation models on survey data from 259 members of Generation Z. The results show an unexpected asymmetry. Without influencing attitudes, digital fatigue directly increases purchase intention, suggesting that tiredness can influence consumers to make quick, closure-focused decisions. Contrarily, digital rationality only impacts intention through attitudes, demonstrating that logical assessments result in positive perceptions, which in turn influence more robust purchase intentions. By showing that attitudes mediate selectively based on the stimulus, these findings enhance the theory of consumer behavior. The study offers a more comprehensive understanding of digital decision-making by incorporating dual-process accounts and resource depletion perspectives into the Stimulus-Organism-Response framework. The necessity for interfaces that provide clear information to consumers who are rationally oriented while reducing friction for weary users is highlighted by the practical implications. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Dynamics of Knowledge Growth in Business Intelligence and Analytics: A Bibliometric Investigation(2025-08); ; ;Nartnik, Tina ;Jaklic, JurijSavic, GordanaBusiness Intelligence and Analytics (BI&A) has emerged over the last thirty years as a vital domain for driving organizational performance, digital transformation, and competitive advantage. As the field continues to expand rapidly, especially with the rise of AI-augmented analytics, understanding the structure and direction of existing research becomes critical. Without a clear map of intellectual progress and thematic shifts, both academic and practical efforts risk becoming disconnected and misaligned. This study provides a systematic bibliometric investigation of the evolution of knowledge within Business Intelligence and Analytics. The motivation behind this analysis is to bring clarity to a complex and growing body of literature and to identify strategic pathways that can inform future research, innovation, and practice. By uncovering the foundations, trends, and turning points in the field, we support a more informed and impactful development of analytics strategies across sectors. We examine a dataset of 2,361 peer-reviewed articles indexed in Scopus, applying a combination of citation network analysis, bibliographic coupling, co authorship exploration, and keyword co-occurrence mapping. Following the PRISMA guidelines and employing advanced text mining, we extract key thematic clusters and trace the emergence of influential research streams. The results reveal a strong progression from early technical focus to more integrated, strategic, and domain-specific applications. This transition highlights the importance of cross-disciplinary collaboration and the alignment of analytics with real-world business needs. By capturing the dynamic evolution of BI and Analytics, this study offers a robust foundation for scholars, industry leaders, and policymakers to align academic inquiry with technological advancement and organizational priorities. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Explorers or Exploiters: A Multi-Technique Bibliometric Review of Individual Ambidexterity(Academy of Management Proceedings, 2025-06-17); ; Global and dynamic environments have pressured organizations into becoming more ambidextrous, resulting in a paradox for contemporary organizational sciences (Papachroni & Heracleous, 2020; Zhang et al., 2022). While employees are seen as a key driver of competitive advantage and high organizational performance, their ambidexterity, i.e. individual ambidexterity has remained in the margins of the research landscape (Nasution et al., 2024; Parmigiani & Howard-Grenville, 2011). This single-perspective research lens neglects the diverse experiences and characteristics of each individual and the ways they can influence the balance between exploration and exploitation as organization members. Recently, researchers have answered the call with several studies analyzing the antecedents and outcomes of individual ambidexterity as well as this concept’s interplay with other organizational phenomena (Schnellbächer et al., 2019). Still, as a growing research niche, which is critical for understanding modern workplaces, there is a lack of a comprehensive, bibliometric synthesis of the findings and an analysis of the gaps. To address this, our research provides a comprehensive, multi-technique bibliometric review of individual ambidexterity research, identifying key trends and underexplored areas in the field. Individual ambidexterity in the organizational context is gaining momentum as a crucial component of innovative behavior and performance, individual well-being, as well as team ambidexterity, firm performance, and organizational sustainable outcomes (Mu et al., 2022; Akbar et al., 2024). Considering the context of rising flexible and remote work arrangements and the growing accessibility and use of artificial intelligence, there has never been a more important time to investigate the genesis and core of employee ambidexterity. This environment underpins the need for lifelong learning, flexibility, reskilling, and upskilling for individuals to stay relevant in their roles, which challenges how we view this type of ambidexterity (Balzano et al., 2024). Essentially, it is conceptualized as the individual ability to simultaneously explore and exploit organizational resources, or, in other words, to perform contradictory activities by switching mindsets and action sets (Rogan & Mors, 2014), presenting a paradox for managers and decision-makers. Thus, our study aims to contribute by integrating the knowledge about individual ambidexterity and pointing out hotspots, influential scientific voices, and areas for further investigation using a multi-technique bibliometric approach, grounded in the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. Stemming from this, central to this research investigation are the following research questions: 1) What is the inherent intellectual structure of the individual ambidexterity body of research? 2) What are the most impactful hotspots and themes in the research landscape? 3) What is the potential of individual ambidexterity research and what literature gaps on the topic exist? - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Measures of physical mixing evaluate the economic mobility of the typical individual(Elsevier BV, 2024-03)Stojkoski, ViktorMeasures of economic mobility represent aggregate values for how individual wealth changes over time. As such, these measures may not describe the feasibility of a typical individual to change their wealth. To address this limitation, we introduce mixing, a concept from statistical physics, as a relevant phenomenon for quantifying how individuals move across the wealth distribution. We display the relationship between mixing and mobility both theoretically and using data. By studying the properties of an established model of wealth dynamics, we show that some individuals can move across the distribution when wealth is a non-mixing observable. Only in the mixing case every individual is able to move across the whole wealth distribution. There is also a direct equivalence between measures of mixing and the magnitude of the standard measures of economic mobility, but the opposite is not true. We then describe an empirical method for estimating the mixing properties of wealth dynamics in practice. We use this method to present a pedagogical application using the USA longitudinal data. This, approach, even though limited in data availability, leads to results suggesting that wealth in the USA is either non-mixing or that it takes a very long time for the individuals to mix within the distribution. These results showcase how mixing can be used in tandem with measures of mobility for drawing conclusions about the extent of mobility across the whole distribution. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Estimating digital product trade through corporate revenue data(Nature Communications, 2024-06-19); ;Koch, Philipp ;Coll, EvaHidalgo, CesarDespite global efforts to harmonize international trade statistics, our understanding of digital trade and its implications remains limited. Here, we introduce a method to estimate bilateral exports and imports for dozens of sectors starting from the corporate revenue data of large digital firms. This method allows us to provide estimates for digitally ordered and delivered trade involving digital goods (e.g. video games), productized services (e.g. digital advertising), and digital intermediation fees (e.g. hotel rental), which together we call digital products. We use these estimates to study five key aspects of digital trade. We find that, compared to trade in physical goods, digital product exports are more spatially concentrated, have been growing faster, and can offset trade balance estimates, like the United States trade deficit on physical goods. We also find that countries that have decoupled economic growth from greenhouse gas emissions tend to have larger digital exports and that digital exports contribute positively to the complexity of economies. This method, dataset, and findings provide a new lens to understand the impact of international trade in digital products.
