Faculty of Economics

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    Item type:Publication,
    Impact of e-recruitment strategies in enterprises of the Republic of Kosovo
    (ILIRIA International Review, 2019-07-01)
    Dragusha, Blerim
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    In the modern world information technology especially internet is rapidly changing the way individuals interact in the real world in the labor force market. Social networks (SN) like Facebook, LinkedIn, Twitter; Instagram etc. has invaded our daily lives. Human resources management has also taken its share of these changes. Employers have begun using social networks for getting information about job candidates. Information provided by Social Network about personal and professional life of potential job candidates made Social Network as an important tool for recruiters. In the Republic of Kosovo even in some other countries social network is not an official part of the selection but their influence on the recruitment process is very evident. The essence of the research is the impact of social networks and traditional methods - interviews, C.V and recommendations in the recruitment process in the Republic of Kosovo. In foretold, the research thesis is explored with all the justifications and challenges that follow. Presentation of the research plan and procedures reflects in detail the real situation. The methodology I have used in this research has analytical character and practical verification of hypotheses. This first research is dealt with on this day and will be a major contributor to the human resources strategy devoted to the recruitment process. In the survey we made and the hypothesis that I have argued about the reality of the recruitment process in the Republic of Kosovo. And I conclude that: Social networks are effective and efficient in the recruitment process, it has the potential to find the best candidate for employment, has a competitive advantage. Link the social network with more reliable and professional social connections between social networks and traditional recruitment methods foresee them as a model of the future. But the replacement of traditional recruitment methods with social networks respondents now has rejected it as a possibility.
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    Item type:Publication,
    INTERNET MARKETING CHANNEL IMPLEMENTATION IN THE TRADE INDUSTRY IN THE REPUBLIC OF NORTH MACEDONIA
    (Journal of Sustainable Development - Integrated Business Faculty, 2019-06-01)
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    Modern companies are utilizing the benefits of Internet marketing, which can prove as a crucial tool in communicating with consumers. While the obvious goal of Internet marketing is to sell products and services or to promote them online, companies can communicate, transmit or exchange messages about themselves, conduct research, analyze competitors and other activities. From a marketing point of view, social media are also becoming more and more important, but many businesses are uncertain whether accepting social media will advance the line if there are difficulties in aligning marketing activities through social media with rising sales. The paper conducts primary research in a specific industry in North Macedonia, focused on small and medium companies, with key findings that Internet and social media marketing is considered a powerful tool with a lot of benefits by participants.
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    Item type:Publication,
    The impact of social media on building long-term relationships with the customers
    (Journal of Sustainable Development - Integrated Business Faculty, 2019-06-01)
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    Vasilevski, Mihail
    One of the main goals of every company is to be profitable. The modern marketing conception positively ties the financial performance of the company with consumer retention, and one of the best ways to retain consumers is by building longterm relationships with them. Social media, used as a marketing channel can significantly help and facilitate communication between them and their customers. Every business, in order to be successful and profitable, must focus on communication and building long-lasting relationships with its consumers. Today it easy to achieve this relationship by using social media. This paper focuses on examining the impact social media have on the process of building long-term relationships with consumers, and aims to offer recommendations that will enable companies to better use social media with their consumers. A descriptive, one-time, individual research was conducted using the method of examination and the application of a deliberate sample. Research has shown that social media definitely have an impact on the process of building long-term relationships and businesses should undoubtedly include and use social media more widely among other tools. Companies should focus their efforts on building long-term relationships through social media to younger consumers, also companies should have to have a more humane attitude towards their consumers and they should try to overcome their expectations on social media. As a result from the research it is shown that companies should be use social media in combination with other traditional methods of building long-lasting relationships
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    Migration And Its Impact On The Demographic Transition In The Countries Of The European Union
    (Center for Economic Analyses, 2018-12-28)
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    Demographic transition is defined as shift from high birth and death rates and increasing population to very lowbirth and death rates and decreasing population, as a country progresses from a pre-industrial to an industrializedeconomic system and significant increase in the urbanization. It is consisted of five stages.The analysis provides revised information about the stages of demographic transition for each of the twentyeight EU countries, and also examines whether the transition model is still compatible with the current demographicsituation. The countries are classified in five groups according to their demographic similarity. Panelregression models are used to test the statistical significance of the demographic trends from the demographictransition model. While confirming the demographic transition model or describing the variations from the theory,the analysis should give guidance for further population development and its implications on the economyand the society.Also, there is an insight given on the impact of the migration on demographic transition and European population,since immigrants tend to have a massive impact on population in Europe in the past decades. While somecountries benefit from constant influx of immigrants, others face severe consequences in form of ageing population,fertility decline, weaker economy and labor shortage.
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    Socio-Economic determinants of Social Spending In The EU
    (Center for Economic Analyses, 2019-07-02)
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    The rise in social spending during the last century brought about a significant increase in the total government expenditures and according to many studies, also contributed to the rising public debt. The intent of social spending is reducing and alleviating inequality and poverty and enhancing social cohesion. Empirical evidence shows that countries that make greater efforts in social spending manage to reduce income inequality. However, it should not be on the account of endangering sustainability In this paper we examine whether certain socioeconomic variables influence the level of social expenditure in the EU countries in the last two decades. More specifically, we try to tackle the following questions: Do governments reduce social spending when debt rises,in order to avoid fiscal unsustainability? Do countries spend more on welfare in times of an economic downturn, i.e. is social expenditure counter-cyclical? Do countries with larger income inequality also have higher social expenditures aimed at reducing the larger gap?
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    Public Debt in Southeast Europe” – Why to enable public participation?
    (Balkan Monitoring Public Finances, 2018-06)
    Mijovic Spasova, Tamara
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    Research on the financial and non-financial support of civil society organizations by the local authorities
    (Association of Local Government Finance Officers and Public Enterprises - Veles, 2018-12)
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    European Association of Local Democracy (ALDA) - Skopje, the Association of Financial Officers of Local Governments and Public Enterprises (ZFR) and the European Movement (EM)., Skopje, December, 2018, pp – 96 (in Macedonian, English and Albanian).
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    Mandatory IFRS Adoption in Transition Economy with Weak Enforcement Environment and Long-Term Disclosure Quality
    (Danibuis University Press, 2019)
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    This paper examines the mandatory compliance with IFRS disclosure requirements for listed companies in Macedonia, developing middle-income country with less developed capital market and weak enforcement environment for financial reporting. This transition economy introduced IFRS in 1998 and the study was conducted on a sample of 90 companies that applied IFRS’s in their 2017 financial statements. We constructed both weighted and unweighted disclosure indices to measure the degree of compliance. The level of compliance was significantly greater for companies engaging international audit network firm and companies that were more leveraged. The findings did not support theories explaining compliance in developed capital markets and in countries with strong enforcement environment for financial reporting.
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    Labour Market in Terms of the Fourth Industrial Revolution
    (Faculty of Economics - Prilep, 2019-10)
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    Recently, many studies and analysis confirmed that the world is at the beginning of a powerful process of transformation that will radically change our lives, ways of working and communicating.The Fourth Industrial Revolution is expected to improve the computerization of manufacturing industry and focuses on equipping the production with high technology. Three main goals of Industry 4.0 could be highlighted as: (1) Reduction of the human factor in manufacturing thus eliminating human errors. (2) Achieving high level of manufacturing flexibility and creating conditions for designing products that meet the specific requirements of the consumer. (3) Intensification of the production process.This paper aims to present the main trends in this field, to explain the benefits of technology and digitalization for the global economy as well as to elaborate the importance of preparing different segments of society for effects from the Fourth Industrial Revolution onto the global labor market. This study obtains a panel data of six countries (France, Germany, Italy, Spain, UK and USA) for period between 1985 to 2017. The results have shown thatinformation and communications technology and multifactor productivity are variables whohave significant and positive impact on labor productivity while the variable average hours worked per person employed has a negative impact. Additional analysis of the demographic and socio-economic trends shows that the labor market will experience radical changes in the future.
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    Item type:Publication,
    The Link between Productivity and Labour Compensation in Selected Central and Southeast European Countries
    (Faculty of Economics in Banja Luka, 2019-10)
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    The link between labor productivity and labor compensation has been of great interest in economic research. The traditional economic theory argues that there is a positive link between productivity and workers’ compensation. According to this theory, increasing labor productivity will cause an increase in the wage level and will boost the average household purchasing and consumption power. However, many research studies addressing this issue indicate a weakening of the link between labor productivity and compensation received by employees, with a rising divergence since the 1980s, when labor productivity started growing faster than real wage. The purpose of this research is to analyze the extent of the decoupling phenomenon in selected CEE countries compared to Western European countries. In this respect, the paper attempts to explore the causal relationship between productivity and real labor compensation and offer empirical evidence for the existence of the so-called Great decoupling between the two variables.