Institute of Economics
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Item type:Publication, PCA analysis of the socio-economic indicators – the case of Republic of Macedonia(2019); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The impact of the socio-economic factors on the youth unemployment-the case of the republic of North Macedonia(2019); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Consumer’s behavior in the period of pandemic of covid-19 as a possibility for fostering digital entrepreneurship in Republic of North Macedonia(2020); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Assessment of SDGs Public awareness in the Republic of North Macedonia with Ward method(Journal of sustainable development, 2022-06); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Public awareness of sustainable development goals (SDG’s) in the Republic of North Macedonia - survey analyses(Economic Development, Journal of Institute of Economics - Skopje, 2022-04); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Change in Consumers’ Behavior during the COVID 19 pandemic as an Opportunity to foster Digital Entrepreneurship in the Republic of North Macedonia(2021-06); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Changes in Consumer Behavior during Covid-19 Pandemic as a Strategic Challenge for Companies in Republic of North Macedonia(Economic Development, Journal of Institute of Economics - Skopje, 2020-12); ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, STRATEGIC APPROACH IN IMPLEMENTATION OF E-BUSINESS ACTIVITIES IN SMEs(2019-10) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, DIGITAL ECONOMY AS A FACTOR FOR REALIZING SUSTAINABLE DEVELOPMENT-COMPARISON OF PRACTICES OF SIX SOUTHEAST EUROPEN COUNTRIES(2017-07); ; ; ; Petkovska Mirchevska, TatjanaProgress made in storage, processing and transmission of digital data allowed merger of the departments of computerization, telecommunications and audio-video transmission, transforming into a significant sector of the digital economy. Advances in digital economy has realized a significant increase, (OECD, 2013: 22) implementing as an inevitable aspect in many parts of the society as retail, transportation, education, health, social interactions, banking and other elements. The growth of the digital economy is also driven, supported and facilitated throughout wide access to computers and the World Wide Web (Internet). In the world today, information and communication technologies are an integral part of the personal lives of people, businesses and governments, leading to convergence of ICT and the economy and help promote sustainable growth. Therefore, the aim of this paper is to consider the development of digital economy as a mean for sustainable development of the economic growth in the six countries of Southeast Europe i.e. Republic of Macedonia, Slovenia, Serbia, Montenegro, Bosnia and Herzegovina and Croatia. According to this, a research has been conducted, in order to determine the prospects and possibilities for development of digital economy. The research was conducted using the comparison method, where the gathered NRI data (including four main categories and ten subcategories) for the six countries of the Southeast Europe where compared in order to determine the prospects for development of digital economy. The findings of this paper show that the six European countries taken into consideration trail behind the other world countries in the majority of indicators. However, they each excel in different fields for development of the digital economy sector, and with mutual collaboration they could enhance and further increase the development of digital economy and boost the prospects of sustainable development in their countries as well as the Southeast Europe region. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, APPLICATION OF MARKETING RESEARCH IN SMALL ENTERPRISES IN THE REPUBLIC OF MACEDONIA(Institute of Economics – Skopje, 2018); ; Marketing is a universal concept of the operation of enterprises regardless of their size. However, small enterprises in terms of their size and market flexibility have a number of characteristics in relation to large enterprises, which are also reflected upon the application of marketing and marketing research. In order to achieve sustainable growth and a competitive position, small enterprises need to be oriented towards the research of the environment in order to identify market positioning approaches and strategies based on consumers needs and requirements. This paper presents a theoretical and empirical review of the application of marketing research in small enterprises in the Republic of Macedonia. The empirical research has identified main drawbacks in the implementation of this concept that arise from Macedonian context. dentification of the main drawbacks can be a direction for proper application and use of marketing research information in the marketing decision-making process in small enterprises in the country.