Institute of Sociological, Political and Juridical Research

Permanent URI for this communityhttps://repository.ukim.mk/handle/20.500.12188/28

The Institute for Sociological, Political and Juridical Research was founded in 1965 with the decision of the Council of the University “St. Cyril and Methodius". Since then, the ISPJR is devoted to scientifically examine the sociological, political and legal phenomena in the country, to encourage and to organize appropriate researches for social development, to educate young scientist and to develop scientific staff. Институтот за социолошки и политичко-правни истражувања е основан во 1965 година со одлука на Советот на Универзитетот "Св.Кирил и Методиј" во Скопје. Од тогаш, ИСППИ е посветен на научното истражување на социолошките, политиколошките и правните појави во земата, на поттикнување и организирање соодветни истражувања за развој на општеството, на подготвување на научен подмладок и усовршување на научен кадар.

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Language: search.filters.language.EnglishSubject: search.filters.subject.Prespa Agreement

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    Media Framing: How Can the Constitutional Name of One Country Be Changed?
    (Polish Communication Association, 2020-06-09)
    ;
    The Macedonian-Greek agreement to change the name of the Republic of Macedonia resulted in a referendum. The columns of relevant opinion leaders published in electronic media during the offi cial referendum campaign was the focus of interest and research presented in this article. The sample comprised 57 columns by 19 columnists. The discussion of the findings in this paper is based on framing theory with media content analyses; the template for media monitoring was used as an instrument based on human coding. The main research question addressed in this paper is: “How are opinion leaders setting frames?” The hypothesis is that opinion leaders use different themes and scripts to construct media framing due to narrow public opinion “for” or “against/boycott” the change of the constitutional name. Two negative, emotionally charged frames were identified: the frame “for” promoted positive messages reinforced with ideas about the EU and NATO membership; the frame “against/boycott” promoted messages that Macedonian identity will be lost.
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    Item type:Publication,
    Media Framing: How Can the Constitutional Name of One Country Be Changed?
    (Polish Communication Association, 2020-06-09)
    ;
    The Macedonian-Greek agreement to change the name of the Republic of Macedonia resulted in a referendum. The columns of relevant opinion leaders published in electronic media during the offi cial referendum campaign was the focus of interest and research presented in this article. The sample comprised 57 columns by 19 columnists. The discussion of the findings in this paper is based on framing theory with media content analyses; the template for media monitoring was used as an instrument based on human coding. The main research question addressed in this paper is: “How are opinion leaders setting frames?” The hypothesis is that opinion leaders use different themes and scripts to construct media framing due to narrow public opinion “for” or “against/boycott” the change of the constitutional name. Two negative, emotionally charged frames were identified: the frame “for” promoted positive messages reinforced with ideas about the EU and NATO membership; the frame “against/boycott” promoted messages that Macedonian identity will be lost.