Faculty of Medicine

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Author: search.filters.author.Milosevic, Jasna

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    Item type:Publication,
    Functional Foods in Macedonia: Consumers’ Perspective and Public Health Policy
    (ID Design 2012/DOOEL Skopje, 2013-12-15)
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    Milosevic, Jasna
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    Kendrovski, Vladimir
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    Naunova-Spiroska, Daniela
    Background: The objective of our study was to explore the knowledge, attitudes and practices of Macedonian consumers towards functional foods, to predict future trends and to assess the national public health policies encompassing the functional foods market. Methods: Total of 518 respondents aged 18+, from all regions in the country participated in the study. They were sampled through three-staged national representative sampling procedures. The questionnaire comprised questions regarding the level of information about functional foods, trust in health claims, frequency of consumption and knowledge and attitudes related to those foods. Statistical significance was determined at p<0.05. Results: Respondents aged 18-34 were more informed compared to the total population (22 and 16 % respectively, p<0.05). Most of the consumers consume these products once a day. Employed consumers were willing to increase daily consumption from 3 to 18 % (p<0.05). On average 65.1% of the statements assessing knowledge were answered correctly. On a scale from -3 to +3 functional foods were considered as very healthy (mean=2.03, SD=1.42). Conclusion: On average, Macedonian consumers have a positive attitude and high expectations of functional foods. Public health policies still lag when compared to comprehensive approach of the food industry in market placement of these products.
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    Item type:Publication,
    Consumption and perception of processed fruits in the Western Balkan region
    (Elsevier BV, 2012-12)
    Sijtsema, Siet J.
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    Zimmermann, Karin
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    Cvetković, Miljan
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    Stojanovic, Zaklina
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    The aim of the study was to gain a better understanding of the consumption and perception of processed fruits in Western Balkan countries in order to support consumer-oriented product development. In-depth interviews (n = 183) were used to explore the consumption of processed fruits, the motives to consume such fruits and the barriers to doing so in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia. The Western Balkan region has a rich tradition of home-made fruit products, which might influence consumers' perception of processed fruits. Generally, more fruit juice is consumed in these countries than jams and dried fruits. Motives to consume fruit products are taste and health, and being a substitute when fresh fruit is unavailable. The most important barriers to the consumption of processed fruits are price and a preference for fresh fruits; also mentioned were availability, product safety and the absence of habitual consumption of such products. Consumers express that they prefer home-processed to industrial products, as they trust neither the producers nor the ingredients. Recommendations are presented for consumer-oriented product development and innovations in fruit processing, in which target groups, consumption moment, and perception of fruit and processed fruit should be taken into consideration.