Прелистување на по Тема brand consistency, customer loyalty performance, brand orientation, customer retention orientation, financial performance, SMEs

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The Impact of Customer Retention Orientation and Brand Orientation on Customer Loyalty and Financial performance in SMEs: Empirical Evidence from a Balkan CountryCiunova shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Osakwe Nedu Christian; Omotoso, J21-јан-2017Journal Article