| Preview | Title | Author(s) | Issue Date | Type |
| Brand Value Co-Creation in Social Media Context | Bogoevska-gavrilova, Irena ; Brzovska, Ezheni | 2022 | Proceedings |
| DIFFERENCES IN CONSUMERS’ BRAND AWARENESS BASED ON LEVEL OF INVOLVEMENT IN INFLUENCER FOLLOWING | Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana | Oct-2022 | Article |
| DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’ INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA? | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 13-Nov-2021 | Article |
| THE EFFECT OF INSTAGRAM INFLUENCER MARKETING: WHAT AFFECTS CUSTOMER’S PURCHASE INTENTION? THE ROLE OF INVOLVEMENT IN INFLUENCER FOLLOWING AND PERCEIVED TRUST IN INFLUENCER’S BRAND RELATED CONTENT | Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana | 21-Sep-2022 | Article |
| HOW INSTAGRAM INFLUENCERS’ CONTENT VALUE AFFECTS CONSUMERS’ BRAND AWARENESS | Bogoevska-gavrilova, Irena | 2021 | Article |
| INCREASING CUSTOMERS’ BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAM | Ristevska jovanovska, Snezhana ; Bogoevska-gavrilova, Irena | 2-Dec-2021 | Article |
| MAPPING THE STRUCTURE OF CUSTOMER ENGAGEMENT: FIFTEEN YEARS OF RESEARCH | Cvetkoska, Violeta ; Palamidovska-Sterjadovska, Nikolina ; Ciunova-shuleska, Anita ; Bogoevska-gavrilova, Irena | 11-Nov-2022 | Proceeding article |
| PROFILE AND FINANCIAL BEHAVIOUR OF CRYPTO ADOPTERS – EVIDENCE FROM MACEDONIAN POPULATION SURVEY | Levkov, Nikola ; Bogoevska-gavrilova, Irena ; Trajkovska, Marija | 2022 | Journal Article |
| THE ROLE OF CONSUMER INVOLVEMENT IN INFLUENCER FOLLOWING ON INFLUENCERS’ CREDIBILITY PERCEPTIONS | Bogoevska-gavrilova, Irena | 2022 | Article |
| The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 31-May-2022 | Article |
| SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING | Bogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita | 1-Jun-2022 | Proceedings |
| SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING | Bogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita | 21-Oct-2022 | Journal Article |
| Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric Research | Ciunova-shuleska, Anita ; Palamidovska-sterjadovska, Nikolina ; Cvetkoska, Violeta ; Bogoevska-gavrilova, Irena | Oct-2022 | Proceeding article |
| What drives liking different brand-related social media content? | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 7-Apr-2022 | Article |
