Browsing by Subject brand consistency, customer loyalty performance, brand orientation, customer retention orientation, financial performance, SMEs
Showing results 1 to 1 of 1
| Preview | Title | Author(s) | Issue Date | Type |
|---|---|---|---|---|
| The Impact of Customer Retention Orientation and Brand Orientation on Customer Loyalty and Financial performance in SMEs: Empirical Evidence from a Balkan Country | Ciunova shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Osakwe Nedu Christian; Omotoso, J | 21-Jan-2017 | Journal Article |