Browsing by Subject Purchase intention
Showing results 1 to 3 of 3
| Preview | Title | Author(s) | Issue Date | Type |
|---|---|---|---|---|
| The Impact of Attitudes Toward Green Advertising on Brand Image and Consumer Purchase Intentions | Ristevska jovanovska, Snezhana ; Serafimovska, Ivona; Bogoevska-gavrilova, Irena | Dec-2024 | Proceeding article | |
| Mapping Research on AI and Consumer Purchase Intention: Bibliometric Insights (2009–2025) | Ristevska-Jovanovska, Snezana ; Serafimovska, Ivona; Bogoevska-Gavrilova, Irena | Dec-2025 | Proceeding article | |
| The Role of Message Credibility in Building Influencer Loyalty and Increasing Purchase Intentions | Bogoevska-Gavrilova, Irena ; Ciunova-shuleska, Anita | Dec-2025 | Proceeding article |