Browsing by Author Bogoevska-gavrilova, Irena
Showing results 1 to 27 of 27
| Preview | Title | Author(s) | Issue Date | Type |
|---|---|---|---|---|
| Brand Value Co-Creation in Social Media Context | Bogoevska-gavrilova, Irena ; Brzovska, Ezheni | 2022 | Proceedings | |
| Decoding Source Credibility: How it Influences Trust in Informative Brand-Related Content and Customer Purchase Intentions | Bogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita | Dec-2024 | Proceeding article | |
| DIFFERENCES IN CONSUMERS’ BRAND AWARENESS BASED ON LEVEL OF INVOLVEMENT IN INFLUENCER FOLLOWING | Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana | Oct-2022 | Article | |
| DOES SOCIAL CAPITAL FOCUS DETERMINE USERS’ INTENTIONS TO LIKE, COMMENT AND SHARE LIFESTYLE BRAND-RELATED CONTENT ON SOCIAL MEDIA? | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 13-Nov-2021 | Article | |
| THE EFFECT OF INSTAGRAM INFLUENCER MARKETING: WHAT AFFECTS CUSTOMER’S PURCHASE INTENTION? THE ROLE OF INVOLVEMENT IN INFLUENCER FOLLOWING AND PERCEIVED TRUST IN INFLUENCER’S BRAND RELATED CONTENT | Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana | 21-Sep-2022 | Article | |
| Experience Economy in Cultural Institutions: Arousal to Customer Loyalty | Ristevska jovanovska, Snezhana ; Brzovska, Ezheni ; Bogoevska-gavrilova, Irena | Dec-2024 | Proceeding article | |
| EXPLORING THE LINK BETWEEN BRAND AWARENESS AND CONSUMER INVOLVEMENT IN SOCIAL MEDIA INFLUENCER FOLLOWING | Bogoevska-gavrilova, Irena | 2023 | Article | |
| HOW INSTAGRAM INFLUENCERS’ CONTENT VALUE AFFECTS CONSUMERS’ BRAND AWARENESS | Bogoevska-gavrilova, Irena | 2021 | Article | |
| The Impact of Attitudes Toward Green Advertising on Brand Image and Consumer Purchase Intentions | Ristevska jovanovska, Snezhana ; Serafimovska, Ivona; Bogoevska-gavrilova, Irena | Dec-2024 | Proceeding article | |
| IMPACT OF INSTAGRAM INFLUENCERS' CONTENT ON CONSUMER PURCHASE INTENTION | Bogoevska-gavrilova, Irena | 2024 | Article | |
| INCREASING CUSTOMERS’ BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAM | Ristevska jovanovska, Snezhana ; Bogoevska-gavrilova, Irena | 2-Dec-2021 | Article | |
| MAPPING THE STRUCTURE OF CUSTOMER ENGAGEMENT: FIFTEEN YEARS OF RESEARCH | Cvetkoska, Violeta ; Palamidovska-Sterjadovska, Nikolina ; Ciunova-shuleska, Anita ; Bogoevska-gavrilova, Irena | 11-Nov-2022 | Proceeding article | |
| Mapping the Structure of Customer Engagement: Fifteen Years of Research | Cvetkoska, Violeta ; Palamidovska, Nikolina ; Ciunova-shuleska, Anita ; Bogoevska-gavrilova, Irena | Nov-2022 | Article | |
| Memorable experiences: Building loyal visitors to cultural institutions | Brzovska, Ezheni ; Ristevska jovanovska, Snezhana ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 2023 | Proceeding article | |
| MEMORABLE EXPERIENCES: BUILDING LOYAL VISITORS TO CULTURAL INSTITUTIONS | Brzovska, Ezeni ; Ristevska jovanovska, Snezana ; Palamidovska sterjadovska, Nikolina ; Bogoevska gavrilova, Irena | Nov-2023 | Proceedings | |
| “The new normal in the post-Covid period in two areas: the audit profession and the experience economy” | Trpeska, Marina ; Bozhinovska Lazarevska, Zorica ; Atanasovski, Atanasko ; Dionisijev, Ivan ; Malchev, Bojan ; Tocev, Todor ; Brzovska, Ezheni ; Ristevska jovanovska, Snezhana ; Palamidovska, Nikolina ; Bogoevska-gavrilova, Irena | May-2024 | Monograph | |
| PROFILE AND FINANCIAL BEHAVIOUR OF CRYPTO ADOPTERS – EVIDENCE FROM MACEDONIAN POPULATION SURVEY | Levkov, Nikola ; Bogoevska-gavrilova, Irena ; Trajkovska, Marija | 2022 | Journal Article | |
| THE ROLE OF CONSUMER INVOLVEMENT IN INFLUENCER FOLLOWING ON INFLUENCERS’ CREDIBILITY PERCEPTIONS | Bogoevska-gavrilova, Irena | 2022 | Article | |
| The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 31-May-2022 | Article | |
| Service quality in mobile banking | Palamidovska-Sterjadovska, Nikolina ; Rasul, Tareq; Marc Lim, Weng; Ciunova-Shuleska, Anita ; Ladeira, Wagner Junior; De Oliveira Santini, Fernando; Bogoevska-Gavrilova, Irena | Nov-2024 | Article | |
| SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING | Bogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita | 1-Jun-2022 | Proceedings | |
| SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING | Bogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita | 21-Oct-2022 | Journal Article | |
| Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric Analysis | Ciunova-shuleska, Anita ; Palamidovska, Nikolina ; Cvetkoska, Violeta ; Bogoevska-gavrilova, Irena | Sep-2022 | Article | |
| Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric Research | Ciunova-shuleska, Anita ; Palamidovska-sterjadovska, Nikolina ; Cvetkoska, Violeta ; Bogoevska-gavrilova, Irena | Oct-2022 | Proceeding article | |
| To comment or not? The role of brand-related content type on social media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska gavrilova, Irena ; Mihajlov, Martin | 2024 | Journal Article | |
| Unraveling Influencer Loyalty: Examining the Impact of Source Credibility | Bogoevska-gavrilova, Irena | 15-Dec-2023 | Proceeding article | |
| What drives liking different brand-related social media content? | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 7-Apr-2022 | Article |