Browsing by Author Bogoevska-gavrilova, Irena
Showing results 4 to 18 of 18
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Preview | Title | Author(s) | Issue Date | Type |
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THE EFFECT OF INSTAGRAM INFLUENCER MARKETING: WHAT AFFECTS CUSTOMER’S PURCHASE INTENTION? THE ROLE OF INVOLVEMENT IN INFLUENCER FOLLOWING AND PERCEIVED TRUST IN INFLUENCER’S BRAND RELATED CONTENT | Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana | 21-Sep-2022 | Article | |
HOW INSTAGRAM INFLUENCERS’ CONTENT VALUE AFFECTS CONSUMERS’ BRAND AWARENESS | Bogoevska-gavrilova, Irena | 2021 | Article | |
INCREASING CUSTOMERS’ BRAND AWARENESS WITH INFLUENCER MARKETING: A FOCUS ON INSTAGRAM | Ristevska jovanovska, Snezhana ; Bogoevska-gavrilova, Irena | 2-Dec-2021 | Article | |
MAPPING THE STRUCTURE OF CUSTOMER ENGAGEMENT: FIFTEEN YEARS OF RESEARCH | Cvetkoska, Violeta ; Palamidovska-Sterjadovska, Nikolina ; Ciunova-shuleska, Anita ; Bogoevska-gavrilova, Irena | 11-Nov-2022 | Proceeding article | |
Memorable experiences: Building loyal visitors to cultural institutions | Brzovska, Ezheni ; Ristevska jovanovska, Snezhana ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 2023 | Proceeding article | |
MEMORABLE EXPERIENCES: BUILDING LOYAL VISITORS TO CULTURAL INSTITUTIONS | Brzovska, Ezeni ; Ristevska jovanovska, Snezana ; Palamidovska sterjadovska, Nikolina ; Bogoevska gavrilova, Irena | Nov-2023 | Proceedings | |
“The new normal in the post-Covid period in two areas: the audit profession and the experience economy” | Trpeska, Marina ; Bozhinovska Lazarevska, Zorica ; Atanasovski, Atanasko ; Dionisijev, Ivan ; Malchev, Bojan; Tocev, Todor ; Brzovska, Ezheni ; Ristevska jovanovska, Snezhana ; Palamidovska, Nikolina ; Bogoevska-gavrilova, Irena | May-2024 | Monograph | |
PROFILE AND FINANCIAL BEHAVIOUR OF CRYPTO ADOPTERS – EVIDENCE FROM MACEDONIAN POPULATION SURVEY | Levkov, Nikola ; Bogoevska-gavrilova, Irena ; Trajkovska, Marija | 2022 | Journal Article | |
THE ROLE OF CONSUMER INVOLVEMENT IN INFLUENCER FOLLOWING ON INFLUENCERS’ CREDIBILITY PERCEPTIONS | Bogoevska-gavrilova, Irena | 2022 | Article | |
The Role of Social Capital in Contributing to Lifestyle Brand-Related Content on Social Media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 31-May-2022 | Article | |
SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING | Bogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita | 1-Jun-2022 | Proceedings | |
SOURCE CREDIBILITY THEORY APPLIED TO INFLUENCER MARKETING | Bogoevska-gavrilova, Irena ; Ciunova-shuleska, Anita | 21-Oct-2022 | Journal Article | |
Ten Years of Customer Engagement Research in Tourism and Hospitality: A Bibliometric Research | Ciunova-shuleska, Anita ; Palamidovska-sterjadovska, Nikolina ; Cvetkoska, Violeta ; Bogoevska-gavrilova, Irena | Oct-2022 | Proceeding article | |
To comment or not? The role of brand-related content type on social media | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska gavrilova, Irena ; Mihajlov, Martin | 2024 | Journal Article | |
What drives liking different brand-related social media content? | Ciunova-shuleska, Anita ; Palamidovska sterjadovska, Nikolina ; Bogoevska-gavrilova, Irena | 7-Apr-2022 | Article |