Browsing "Faculty of Economics" by Subject influencer marketing, social media, involvement, trust, purchase intention
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| Preview | Title | Author(s) | Issue Date | Type |
|---|---|---|---|---|
| THE EFFECT OF INSTAGRAM INFLUENCER MARKETING: WHAT AFFECTS CUSTOMER’S PURCHASE INTENTION? THE ROLE OF INVOLVEMENT IN INFLUENCER FOLLOWING AND PERCEIVED TRUST IN INFLUENCER’S BRAND RELATED CONTENT | Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana | 21-Sep-2022 | Article |