Browsing "Faculty of Economics" by Subject advertising messages, fear appeal intensity, negative emotions
Showing results 1 to 1 of 1
| Preview | Title | Author(s) | Issue Date | Type |
|---|---|---|---|---|
| Fear appeal intensity in road safety advertisements and strength of negative emotions | Veljanova Radica; Ciunova shuleska, Anita | 12-Jun-2019 | Proceeding article |