Browsing "Faculty of Economics" by Subject influencer marketing, involvement, brand awareness, social media
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| Preview | Title | Author(s) | Issue Date | Type |
|---|---|---|---|---|
| DIFFERENCES IN CONSUMERS’ BRAND AWARENESS BASED ON LEVEL OF INVOLVEMENT IN INFLUENCER FOLLOWING | Bogoevska-gavrilova, Irena ; Ristevska jovanovska, Snezhana | Oct-2022 | Article |