Browsing "Faculty of Economics" by Subject influencer marketing
Showing results 1 to 3 of 3
| Preview | Title | Author(s) | Issue Date | Type |
|---|---|---|---|---|
| The Impact of Influencers and Influencer Marketing on the Formation of Public Opinion: Perceptions of Croatian Students | Fotova Čiković, Katerina; Keček, Damira; Posavec, Jelena | 15-Dec-2023 | Proceeding article | |
| THE ROLE OF CONSUMER INVOLVEMENT IN INFLUENCER FOLLOWING ON INFLUENCERS’ CREDIBILITY PERCEPTIONS | Bogoevska-gavrilova, Irena | 2022 | Article | |
| Unraveling Influencer Loyalty: Examining the Impact of Source Credibility | Bogoevska-Gavrilova, Irena | 15-Dec-2023 | Proceeding article |