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Title: Digital Maturity Assessment in the Banking Industry in the Republic of Macedonia
Authors: Trenevska blagoeva, Kalina 
Josimovski, Sasho 
Mijoska, Marina 
Jovevski, Dimitar 
Keywords: digital transformation, digital maturity, banking industry, Republic of Macedonia
Issue Date: Sep-2017
Source: Trenevska Blagoeva, K., Josimovski, S., Mijoska, M. and Jovevski, D. (2017), Digital Maturity Assessment in the Banking Industry in the Republic of Macedonia, International journal – Knowledge, Vol 19, No 1, pp. 33-39
Journal: International journal – Knowledge
Conference: Fourteenth International Scientific Conference ”THE POWER OF KNOWLEDGE”, 28.09 - 01.10. 2017, Greece
Abstract: The main goal of this paper is to assess the level of the digital maturity of selected companies in the banking sector in the country using the digital maturity assessment tool. Since the concepts regarding digital transformation especially digital maturity are not uniquely defined in the literature, the process of the digital transformation of a company will be presented together with the assessment methodology of companies’ digital maturity from the authors’ point of view. Digital transformation impacts the whole business, not only questioning existing ways of managing and structuring it, but also changing mind-sets of everyone in the organization. Companies in all industries worldwide are experimenting with and benefiting from digital transformation. Digital maturity and digital transformation are interconnected. In order to reach certain level of digital maturity, digital transformation is a must. Digital transformation is the use of technology to radically improve performance of companies. Different authors and consulting groups propose digital transformation roadmaps in order to reach predefined digital maturity level. We will address the most influential methodologies. In order to assess the level of the digital maturity a structured survey was performed in the banking industry in the country. According the defined methodology the following five different pillars of digital maturity are evaluated: governance and leadership, people and culture, capacity and capability, innovation and technology. Each of the pillars can be assessed on the scale of five different levels starting from minimal, then informal and reactive, transitional, customer-driven and the final, most advanced level – transformed. Concerning the first pillar, governance and leadership, analysed banks are mostly in the level 3 and 4. This means that they have defined digital strategy which is integrated into departmental planning process and influences overall organisational strategy and direction. The maturity of the analysed sample for the second pillar – people and culture, is on level 3. This means that the digital strategy is developed and embraced by staff and in some cases digital transformation change management plan is implemented. After summarizing the results for the third pillar - capacity and capability, it can be concluded that the answers into the assessment tool are more dispersed and overall conclusion cannot be derived. Analysed banks are mostly between level 3 and 4 regarding innovation aspect meaning that digital channels are used to create new relationships with customers and the company seeks ways to utilise digital channels and technologies to redefine customer service and to generate new benefits. The last pillar which refers to the technology, shows the highest level of all pillars, i.e. mostly the analysed banks are between level 4 and 5. This is encouraging since the technology is enabler of digital transformation. The banking sector in the country is one of the most advanced service sectors and hence represent a benchmark concerning the digital transformation. The results of our survey confirmed that banking sector in the Republic of Macedonia fully understands the benefits of digital transformation and therefore strives to reach the highest level of digital maturity. Understanding where the companies are on the digital journey has a number of benefits including the prioritization of resources and projects that will help accelerate advancing along different levels of digital maturity.
ISSN: ISSN 2545-4439 (printed)
Appears in Collections:Faculty of Economics 03: Journal Articles / Статии во научни списанија

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