Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12188/5959
Title: Applying TAM to Study Online Shopping Adoption Among Youth in the Republic of Macedonia
Authors: Trenevska blagoeva, Kalina 
Mijoska , Marina 
Keywords: TAM, online shopping, Republic of Macedonia
Issue Date: May-2017
Publisher: University of Primorska, Faculty of Management, Slovenia, Lomonosov Moscow State University, Moscow School of Economics, Russian Federation Juraj Dobrila University of Pula, Faculty of Economics and Tourism, Croatia Association for the Study of East European Economies and Cultures, USA Society for the Study of Emerging Markets, USA
Source: Trenevska Blagoeva, K., and Mijoska, M. (2017), “Applying TAM to Study Online Shopping Adoption among Youth in the Republic of Macedonia”, Proceedings of the Joint International Scientific Conference - MIC 2017: Managing the Global Economy, Monastier di Treviso, Italy, May, 2017, pp. 543-554.
Conference: Joint International Scientific Conference - MIC 2017: Managing the Global Economy, Monastier di Treviso, Italy, 24–27 May 2017
Abstract: The purpose of the paper is to analyze factors that determine online shopping adoption among young people in the Republic of Macedonia. Online shopping is gaining popularity especially among youth in the Republic of Macedonia. It has been recognized in general that youth are strongly representative sample of today’s online population. This especially counts to online shoppers in our country. The proposed research framework is TAM based, extended with relevant constructs that are essential for online shopping– trust, website usability and customer service. They are particularly relevant determinants for the Republic of Macedonia having in mind the size of the market, underdeveloped delivery channels, and inability to use online payment, customs barriers etc. as predominant factors that can influence consumers final decision to shop online. Significance of the factors included in our extended TAM model is tested using regression analysis. From the results, all investigated factors are proven to be significant. For further research, moderating effects of demographic factors can be investigated as may contribute to deeper understanding of consumers’ attitudinal intention to shop online. Also, computer anxiety and web irritation can be observed as factors influencing behavior of online shoppers.
URI: http://hdl.handle.net/20.500.12188/5959
ISBN: ISBN 978-961-7023-71-8 (pdf)
ISSN: ISSN 1854-4312
Appears in Collections:Faculty of Economics 02: Conference papers / Трудови од научни конференции

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