Mijoska belshoska, Marina
Preferred name
Mijoska belshoska, Marina
Official Name
Mijoska belshoska, Marina
Main Affiliation
Email
marina@eccf.ukim.edu.mk
37 results
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Item type:Publication, Social Media Marketing Activity in Western Balkan Banking Industry(MIPRO Croatian Society, 2015-05); ; The number of people who are using social media websites is constantly growing. Customers increasingly expect banks to offer more services via social media platforms. Recent studies confirmed that customer retention is likely to increase at banks that offer a strong social media experience. This paper explores the maturity of social media use in banking service sector with particular focus on Facebook, Twitter, YouTube and LinkedIn. Empirical data have been collected mainly through visual inspection of social media accounts of major banks in Western Balkan Countries and the results have been compared and presented. Various types of indicators for measurement of social media activity have been used: number of fans, subscribers and followers, number of video views, number of posts in last 15 days, visibility of the social media channel on the official web page, social engagement and others. Based on these and other data we made quantitative comparison and qualitative analysis of the intensity of social media use in banking industry in the region of Western Balkan Countries. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, АНАЛИЗА НА НИВОТО НА ПРОЦЕСНА ЗРЕЛОСТ НА КОМПАНИИТЕ ВО РЕПУБЛИКА МАКЕДОНИЈА(Економски факултет – Скопје, Универзитет „Св.Кирил и Методиј“во Скопје, Faculty of Economics - Skopje, Ss. Cyril and Methodius University in Skopje, Republic of Macedonia, 2015)Extensive literature on business process management suggests that organizations could enhance their overall performance by adopting a process view of business. Yet, being aware of its business processes is not enough. Managing mature business processes is the new challenge for contemporary management. In this sense, maturity models have been proposed to gradually assess and improve business processes in organizations. Hence, business process management maturity models are becoming the new promising tool for managing successful companies in e-business environment. They become practical tools that assist organizations in achieving business (process) excellence. Having in mind the importance of transformation towards process oriented organization in e-business environment and of managing mature business processes that lead to improved organizational performance, the main goal of this paper is to analyze the business process maturity level of Macedonian companies. For this purpose, data from an empirical survey conducted in companies in the Republic of Macedonia are used/collected and an empirical analysis is performed based on the model of McCormack and Johnson (2001), the validity of which was tested by means of an exploratory and confirmatory factor analysis. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, BIG DATA ADOPTION IN SELECTED COMPANIES OF THE RETAIL SECTOR IN THE REPUBLIC OF MACEDONIA(INSTITUTE OF KNOWLEDGE MANAGEMENT SKOPJE, MACEDONIA, 2018-12-10); ; In a highly digitalized world, big data and analytics are among major trends companies worldwide are facing. As companies generate data across different sources (information systems), which is increasing rapidly in volume, variety and velocity, big data analytics becomes essential. Big data is a term that describes the large volume of data (both structured and unstructured), that overwhelms a business on a day-to-day basis. But the importance of big data doesn’t revolve around how much data one organization has, but what organizations do with the data that matters. Big data and analytics, provide organizations with the opportunity to analyze data generated from any source and to find answers that enable cost reductions, time reductions, new product development and optimized offerings, and smart decision making. Big data is affecting companies from different size and in almost every industry, and has the potential not only to transform the business world, but the society as well at large extent. Emerging literature and the empirical evidence suggest that companies from the retail sector can gain competitive advantage from data if they adopt big data analytics technologies. In spite of that, companies in the country are still in the early stages of adoption ofbig data analytics technologies. Hence, the goal of this paper is to determine factors affecting the big data analytics adoption in selected companies in the Republic of Macedonia from the retail sector. This is a pilot study and as such represents the first attempt to assess the level of big data analytics adoption in the country. This small scale preliminary study will provide evaluation of the feasibility of the key steps of the proposed research model (methodology) in order to conduct future research in larger extent and sample. There have been several theoretical models that explain technology acceptance. The research model in this study is based on Technology-Organization-Environment (TOE) framework (Tornatzky & Fleischer, 1990). The TOE framework explains that adoption of technological innovations is influenced by a range of factors in the context of the technology, organization and external environment. The framework explains that these three factors stimulate and influence the technology innovation adoption-decision in companies. It is considered as multi-perspective framework and an integrative model that is developed for studying factors affecting adoption of innovative technologies and has been used to assess organizations’ adoption of big data analytics technologies mostly in telecommunications, e-commerce and other. The proposed research model specifies the following technological characteristics (technical capacity, relative advantage and complexity), intra-organizational factors (top management support, organizational culture, organizational size and IT expertise/ technological competence), and inter-organizational factors (competitive pressure, external support, and regulatory /government policy as well as data security and privacy) as determinants of big data analytics adoption.The preliminary results of this pilot study support the research model and the methodology. The significance of the proposed determinants/factors can help managers formulate their analytics strategies and increase the use of big data technology in order to fulfill organizational goals and achieve better organizational performance - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Predicting consumer intention to use mobile banking services in North Macedonia(M-Sphere, 2019-10); ; Smartphones and mobile technologies are becoming increasingly available and affordable in the Republic of North Macedonia. Followed by this trend, many banks are providing banking services to customers via smartphones. They are increasingly investing in mobile channels by providing new mobile banking services. The penetration rate of smartphones is increasing globally and smartphones are the most used devices for access to the Internet in the country i.e. by 81% of Internet users in 2018, and mostly among persons aged 15-24 (91.8%) (State Statistical Office, 2019). Therefore, the goal of this research is to examine predictors of consumer intention to use mobile banking services in North Macedonia. In order to get insights regarding the user adoption of m-banking services in the country, a survey was conducted during April 2019 among more than 150 mobile users. The research model proposed in this study examines the influence of several basic constructs that explain technology acceptance and innovation diffusion. In addition, its originality and practical implications is reflected in determining the significance of additional constructs that are specific for the m-banking domain, such as social image and bank’s reputation. The results of the empirical study are supporting the proposed basic constructs of the model and some specific relationships are unveiled. By highlighting the usefulness of integrating constructs from different theories of technology acceptance, this research is a holistic approach representing a solid base for future studies on the adoption of new technologies in the country. From practitioner’s viewpoint, this research offers valuable insights for developing m-banking solutions. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, EVALUATING DATA ANALYTICS ADOPTION IN SELECTED COMPANIES OF THE FINANCIAL SECTOR IN THE REPUBLIC OF NORTH MACEDONIA(Faculty of economics - Prilep, St.Kliment Ohridski University, Bitola, Republic of North Macedonia, 2019-10-19); Data analytics has become one of the driving forces for digital transformation efforts of companies around the world (Keary, 2019). Nowadays, in a highly digitized environment, companies generate data across different sources which is increasing rapidly in volume, variety and velocity. There is no doubt that companies can use these datasets for creating a more efficient services that deliver a more targeted customer experience. Hence, the importance of data analytics has become essential for organizations to find new opportunities and gain new insights to run their business efficiently. Emerging literature and the empirical evidence suggest that companies from the financial services sector have a lot to gain by adopting data analytics (minimize risks, detect fraud, improve credit risk management, improve marketing activities in real time etc.). In spite of that, companies in the country are still in the early stages of adoption of data analytics technologies. This research is a pilot study and represents the first attempt to assess the data analytics adoption maturity in selected companies of the financial sector in the country. The methodology used in this research for evaluating data analytics adoption is based on Maturity Model for Data and Analytics (IT Score for Data and Analytics) (Gartner, 2017), since it best describes maturity levels in service sectors. The assessment is founded on interviewing managers using questionnaire that guides respondents through all dimensions and levels proposed by the model. In the model four measurement areas are analyzed: Strategy, People, Governance and Technology. For each area, five maturity levels are defined: Basic, Opportunistic, Systematic, Differentiating and Transformational. Survey results confirmed that analyzed companies fully understand the benefits of data and analytics as valuable source to gain competitive advantage from data and the overall level of data and analytics maturity is set on level 2 for almost all dimensions. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Applying TAM to Study Online Shopping Adoption Among Youth in the Republic of Macedonia(University of Primorska, Faculty of Management, Slovenia, Lomonosov Moscow State University, Moscow School of Economics, Russian Federation Juraj Dobrila University of Pula, Faculty of Economics and Tourism, Croatia Association for the Study of East European Economies and Cultures, USA Society for the Study of Emerging Markets, USA, 2017-05); The purpose of the paper is to analyze factors that determine online shopping adoption among young people in the Republic of Macedonia. Online shopping is gaining popularity especially among youth in the Republic of Macedonia. It has been recognized in general that youth are strongly representative sample of today’s online population. This especially counts to online shoppers in our country. The proposed research framework is TAM based, extended with relevant constructs that are essential for online shopping– trust, website usability and customer service. They are particularly relevant determinants for the Republic of Macedonia having in mind the size of the market, underdeveloped delivery channels, and inability to use online payment, customs barriers etc. as predominant factors that can influence consumers final decision to shop online. Significance of the factors included in our extended TAM model is tested using regression analysis. From the results, all investigated factors are proven to be significant. For further research, moderating effects of demographic factors can be investigated as may contribute to deeper understanding of consumers’ attitudinal intention to shop online. Also, computer anxiety and web irritation can be observed as factors influencing behavior of online shoppers. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Adoption of electronic public services: the case of the Republic of Macedonia(Faculty of economics and business, University of Zagreb, Croatia, 2016-06); Abstract: This paper identifies the factors that determine users’ adoption of e-Government services in the Republic of Macedonia. The research model, which is based on the Technology Acceptance Model, defines several constructs (perceived ease of use, perceived usefulness, compatibility, interpersonal influence, external influence, self-efficacy, facilitating conditions, attitude, subjective norms, perceived behavioral control, demographic factors) that can influence intention to use e-government services. Relationships between constructs proved to be significant after analysis of the survey results. The intention to use electronic public services is influenced by the attitude and subjective norms, while perceived behavioral control was not significant for our sample. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, АНАЛИЗА НА ФАКТОРИТЕ НА МОТИВАЦИЈА КОИ ВЛИЈААТ ВРЗ УЧЕЊЕТО И АКАДЕМСКИТЕ ДОСТИГНУВАЊА НА СТУДЕНТИТЕ(Економски факултет – Скопје, Универзитет „Св.Кирил и Методиј“ во Скопје, Faculty of Economics - Skopje, Ss. Cyril and Methodius University in Skopje, Republic of Macedonia, 2019)In education, as in other areas of life, motivation plays a key role in achieving better results and higher goals. The goal of this paper is to identify motivational factors of students that influence their attitudes towards studying / learning and academic achievement. This research is based on a survey questionnaire conducted in May and June 2019. The motivation scale defined in the questionnaire includes 30 questions, 10 of which relate to factors of intrinsic motivation and 20 to factors of extrinsic motivation. The questionnaire was answered by 38 third and fourth year students at the e-business department at the Faculty of Economics – Skopje, Ss. Cyril and Methodius University. Initial results show several significant tendencies among respondents regarding their attitudes towards motivational factors that influence learning and their academic achievement. Namely, the results show that career and qualifications (extrinsic factor), as well as self-exploration and personal development (intrinsic factor) are strongest drivers among third and fourth year students, opposite to the social pressure (extrinsic factor) and rejection of alternative options (extrinsic factor) which were are with lowest score. This research is a pilot study, which provides a basis for further and deeper analysis, in order to better understand what factors influence student motivation for studying / learning and their academic achievements, which will contribute to improving the quality of the overall higher education process. The results are important for the teaching staff as well in order to adapt and improve the curricula and teaching methods applied. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, EFFECTS AND BENEFITS OF THE OBLIGATORY IMPLEMENTATION OF ELECTRONIC PUBLIC PROCUREMENT SYSTEM(INSTITUTE OF KNOWLEDGE MANAGEMENT SKOPJE, MACEDONIA, 2018-03); ; The digital transformation of the process of the public procurement, assisted by the development of information communication technology and the Internet, enables the use of electronic means of communication and the implementation of public contract award procedures. Public procurement has a major impact on the national economies, bearing in mind that a significant percentage of the state’s budget is spent on the purchase of goods, services and works by the private sector to meet public needs. It is therefore important that procurement be carried out by providing the best quality at a lower price, and the process itself to be implemented quickly, simply and cost effectively. This paper examines the success and advantages of electronic public procurement in the Republic of Macedonia, but taking into account the challenges faced by contracting authorities (contracting authorities – public and state institutions) and economic operators (private firms) in order to determine the effects of their use. In the first part, a brief theoretical review of public procurements and existing legislation in the EU and the Republic of Macedonia is given, while electronic public procurement is further elaborated by presenting the electronic procurement system and the sole platform in Macedonia for digital purchases, comparing the Macedonian solution with the systems of the Western Balkan countries and Europe, and lastly, an empirical market research on public procurement was made. E-procurement in Macedonia since 2018 is mandatory for use, and the aim of this paper is to verify that the effects and benefits of the use level are large and positively affect contracting authorities, economic operators and the general public. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Business process orientation construct analysis in companies in the Republic of Macedonia(MIPRO Croatian Society, 2015-05); In today's global and continuously changing environment, companies are pressured to become more flexible, fast responding, customer oriented and to follow the fast technological development. To achieve these goals they should become business process oriented. Business process orientation (BPO) and process thinking help management to leverage the use of information and communication technologies (ICT) and the Internet, and hence to implement e-business more successfully. E-business strategies have made the need of streamlining, integrating and automating business processes even more pressing. Hence, efficient business processes and higher levels of process orientation are become elementary for organization's success in e-business environment. Due to the potential of e-business technologies and organizational transformation towards process oriented organization in dynamic environment, the goal of this paper is to analyze business process orientation of Macedonian companies in selected industries and to estimate their level of business process maturity. For this purpose an empirical research was conducted based on the previously prepared questionnaire interviewing managers in Macedonian companies in the banking, telecommunication and IT sector.