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    Determining Different Activities within Experience Economy Model for Cultural Institution
    (Graz University of Technology, Institute of Business Economics and Industrial Sociology, 2018-05-04)
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    Antecedents of entrepreneurial intention: Evidence from Republic of Macedonia
    (Prague Development Center, 2015-10-16)
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    Ilieva, Viktorija
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    HR BRANDING AND THE POTENTIAL VALUE: EMPIRICAL EVIDENCE AND PRACTICAL IMPLICATIONS
    (The Slovenian Academy of Management, 2019-05-20)
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    Despite the growing popularity of the employer branding concept, academic research on the topic is limited; this is pivotal and pioneer research in the Republic of North Macedonia. This research investigates the possible factors that might affect the specific dimensions of firms’ HR branding, such as employer branding, internal branding, and total rewards branding. Different parametric and non‐parametric tests were run to determine if there were group differences in employer branding, internal branding, and total rewards branding scores between groups within eight evaluated variables divided into three categories: demographics of respondents (age, gender, and educational level), firm characteristics (size, industry sector, and ownership origin), and professional characteristics of respondents (job level position and customer contact level). The results confirm the expected differences in some of the evaluated HR branding dimensions between employees with different professional characteristics (job level position and customer contact level)
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    Creating Distinctive Value Proposition in Tourism by Business Model Tools: Case Study of the City of Ohrid
    (European Scientific Institute, ESI, 2016-12-31)
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    Mitrovska, Sanja
    <jats:p>The purpose of this paper is creating distinctive value proposition and recognizable destination brand through integration of different activities and actors in the segment of tourism by application of a business model tool. To illustrate the application of the “Business model canvas” tool, it was taken a case study of the city of Ohrid, which is one of the most beautiful tourist destination on the Balkan Peninsula, protected by UNESCO, but at the same time confronted with many problems in tourism, as many tourist destinations in the world. Besides, the application of the methodology of “business model canvas”, we carried out interviews and an empirical survey on “creators” and “consumers” of tourism in the city of Ohrid. The results of the overall research, the created tourist model of Ohrid, as well as the supported research instruments, interviews and empirical survey bring some interesting ideas and solutions for many contemporary issues in tourism, such as: integrated tourist offer that lasts 12 months, combined with diverse types of tourism, highly professional service and shared values, widely differentiated accommodation with clear targeting and positioning strategy, as well as focused tourist zones that cover certain type of tourism for a pleasant stay and experience e of tourists with necessary supporting services for the full functionality. The main idea is the wide diversity of offers to be integrated into one story, supported from citizens as well as from all key partners who believe in the city brand called Ohrid.</jats:p>
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    Factors affecting growth of small business: the case of a developing country having experienced transition
    (European Scientific Institute, ESI, 2015-10)
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    The purpose of this research is to examine the impact of factors, related to important strategic characteristics, affecting growth of small business, particularly considering a specific economic and cultural context, related to a developing economy and post-socialist country experiencing transition, as is the case of the Republic of Macedonia. For the purposes of this study, 305 questionnaires were collected, selected at random from several lists containing small and medium businesses on the territory of the Republic of Macedonia. Multiple linear regression was used to determine the relationship between the dependent variable, growth and six independent variables, grouped into five constructs: the resources and processes of small businesses, skills and knowledge possessed by the owner and employees of small business, the strategic approach and orientation of small business, the degree of sophistication of the planning activity, and the nature of external environment of small business. Based on the findings presented in this research, empirical support for the proposed model of growth factors of small business has been found. The results strongly confirm three out of six hypothesis. In other words, according to the results, three independent variables: limitations in the internal environment; additional forms of education of the owner; and development of a strategic plan have statistically significant impact on the growth of small business. The theoretical and practical implications of this research refer to identifying and stressing important factors that can stimulate growth of small business in a specific economic and cultural context of developing economy and post-socialist country experiencing transition.
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    A Story On Leadership Styles From Macedonian Companies: Components Of Transformational Vs. Transnational Leadership Influenced By Aspects Of Emotional Intelligence
    (Asociaţia de Cooperare Cultural-Educaţională Suceava, 2017)
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    Taneva-Veshovska, Angelina
    The purpose of the research is to empirically evaluate leadership behavior of managers, focusing on transformational vs. transnational leadership at the same time exploring the relationship between emotional intelligence and transformational leadership in a specific economic and cultural setting, as the Republic of Macedonia. Questionnaire-based survey on managers at different management levels in Macedonian companies was conducted in order obtain the data necessary for evaluating the leadership styles and testing the proposed hypotheses The data was analyzed using descriptive statistics and hierarchical regression analysis. Results indicate that leaders in Macedonian companies show higher affection towards transformational leadership. The ability to perceive and understand emotions and the ability to manage emotions have a positive impact on transformational leadership style. As a theoretical and practical implication of research, we aim to generalize the idea for the positive relationship between the emotional intelligence and transformational leadership by confirming the applicability of the model that examines this relationship in the case of the Republic of Macedonia
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    What can education bring to entrepreneurship? Formal versus non-formal education
    (TAYLOR & FRANCIS INC, 2022-01-02)
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    Stripeikis, Osvaldas
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    Zupan, Blaž