MOTIVATING GENERATION Y: WHAT MILLENNIALS NEED FOR ENHANCING WORKPLACE SATISFACTION AND PRODUCTIVITY

Abstract

The issues surrounding motivation within Generation Y have emerged as profoundly significant in contemporary society, presenting complex challenges that demand careful resolution. Constructing an effective motivation system has emerged as a paramount determinant of job performance. Moreover, the recognition of motivation as a critical factor influencing overall employee engagement has gained prominence; however, it frequently lacks appropriate attention and consideration. Motivation is not a delegable concept; it does not manifest implicitly and does not inherently form a part of an employee's professional competency portfolio. This article researches the intrinsic beliefs and preferences among Generation Y members relating to their motivation, which once met will most likely subsequently contribute to heightened job satisfaction and increased organizational productivity. It delves into the motivational drivers and employs empirical methodologies to substantiate the relationship and positive influence of motivation characteristics specific to this generation on their effectiveness and efficiency. The findings offer valuable recommendations for enterprises, managers, and human resources departments aiming to explore the dimensions of motivation, job satisfaction, and interpersonal relationships within their organizations.