Semantic Web Business Models
Date Issued
2011
Author(s)
Cifliganec, Borce
Abstract
With the emergence of the Semantic Web, that represents
an extension of the existing WWW, many opportunities and
different ways to use the Internet were created. From the
idea to date has spent quite a while and there’s still no
appropriate business model that will attract the attention of
companies to begin more intensive use of Semantic
Web. The semantic web information is a machine
understandable format, so the semantic agent who is used
by the customer gives pure and relevant information,
without any other supporting information that basically is
necessary for the classic business model. The need of
appropriate business model is more than necessary at a
moment when many opportunities for business are open
and new rules of operation of e-commerce are introduced.
This paper explores new opportunities and exploits the
benefits of using semantic web technologies to develop
improved and better business models. New business
models, on the other hand, will increase business success
and profit and will allow faster and easier accomplishment
of the final goals. This will empower business capabilities,
directly and indirectly, and will lead to positive changes in
e-commerce: transparency will increase to satisfactory
level, small and medium enterprises will have greater
chance for success, access to the consumers will be more
direct and increased and they have maximum chance to be
found if the offered product fits the needs of customer etc.
This paper also presents to entrepreneurs and accomplished
business executives new features and functionalities of
applications that use semantic web.
an extension of the existing WWW, many opportunities and
different ways to use the Internet were created. From the
idea to date has spent quite a while and there’s still no
appropriate business model that will attract the attention of
companies to begin more intensive use of Semantic
Web. The semantic web information is a machine
understandable format, so the semantic agent who is used
by the customer gives pure and relevant information,
without any other supporting information that basically is
necessary for the classic business model. The need of
appropriate business model is more than necessary at a
moment when many opportunities for business are open
and new rules of operation of e-commerce are introduced.
This paper explores new opportunities and exploits the
benefits of using semantic web technologies to develop
improved and better business models. New business
models, on the other hand, will increase business success
and profit and will allow faster and easier accomplishment
of the final goals. This will empower business capabilities,
directly and indirectly, and will lead to positive changes in
e-commerce: transparency will increase to satisfactory
level, small and medium enterprises will have greater
chance for success, access to the consumers will be more
direct and increased and they have maximum chance to be
found if the offered product fits the needs of customer etc.
This paper also presents to entrepreneurs and accomplished
business executives new features and functionalities of
applications that use semantic web.
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