MARKET-ORIENTED ADVISORY SYSTEM: POSSIBILITIES FOR MACEDONIAN AGRICULTURE

Abstract

Structural changes in the field of agribusiness obviously suggest dy-namic strength when it comes to successful survival of a farm. Namely, all actors included in agribusiness should always find ways to adapt their agricul-ture activities (understand as business) to changes in the business environment. Agriculture advisors play a pivotal role in agriculture in the Republic of Mace-donia, especially in improving small agricultural producers’ participation on the market. Their role is advising agricultural producers about all agricultural activities. Most often, in Republic of Macedonia the advisory services are pro-duction oriented, especially the public one. Research shows that Macedonian producers consistently comply with the rules and procedures of production, but they face serious problems in performance and continuous presence in the mar-ket in sense of insufficient quantity of production for a reliable classification, disorganized approach to the market and the like. The advisors should play im-portant role, so this paper examine possibilities for creating public market-ori-ented advisory system in Republic of Macedonia as new conceptual approach in enhancing the position of Macedonians agricultural producers on the market and all actors and stake holder along the value chain in the agribusiness.