MARKET RESEARCH - HOW INTERESTED ARE CONSUMERS IN MEAT PRODUCTS WITH FEWER E-NUMBERS IN THEIR DECLARATION
Journal
Journal of Agricultural, Food and Environmental Sciences
Date Issued
2021
Author(s)
Silovska Nikolova, Aleksandra
Velkoska-Markovska, Lenche
DOI
10.55302/jafes21751001sn
Abstract
Market today offers a wide range of meat products. Additives are widely used in the meat
industry. Their usage is aimed to make meat products safer to eat, to extend their shelf life,
improve their sensory characteristics, etc. The main objective of the paper is to be done market
research and how interested are consumers in meat products with fewer Е-numbers in their
declaration by carrying out a survey. In order to describe the analysed sample statistical
analysis is applied and the results are shown in an analytical and graphical form. According to
the results obtained from this research it can be concluded that out of 210 respondents, 126
(60.00%) are informed about the meaning of the term "additive", 159 (75.71%) respondents
know that the additives are labelled with E-numbers, whereas 122 (58.10%) respondents know
the purposes why food additives are used in the food industry. However, competent institutions
need to work on educating and informing consumers. Most respondents avoid meat products
due to the presence of: flavour enhancers, emulsifiers, preservatives, food colours and
stabilizers. 159 (75.71%) of the respondents believe that the market should offer meat products
with a reduced presence of E-numbers in the declaration. Today, modern consumers are
becoming more health conscious and they are changing their eating habits. Therefore, they are
increasingly focused on natural meat products, where E-numbers are less represented in the
declaration.
industry. Their usage is aimed to make meat products safer to eat, to extend their shelf life,
improve their sensory characteristics, etc. The main objective of the paper is to be done market
research and how interested are consumers in meat products with fewer Е-numbers in their
declaration by carrying out a survey. In order to describe the analysed sample statistical
analysis is applied and the results are shown in an analytical and graphical form. According to
the results obtained from this research it can be concluded that out of 210 respondents, 126
(60.00%) are informed about the meaning of the term "additive", 159 (75.71%) respondents
know that the additives are labelled with E-numbers, whereas 122 (58.10%) respondents know
the purposes why food additives are used in the food industry. However, competent institutions
need to work on educating and informing consumers. Most respondents avoid meat products
due to the presence of: flavour enhancers, emulsifiers, preservatives, food colours and
stabilizers. 159 (75.71%) of the respondents believe that the market should offer meat products
with a reduced presence of E-numbers in the declaration. Today, modern consumers are
becoming more health conscious and they are changing their eating habits. Therefore, they are
increasingly focused on natural meat products, where E-numbers are less represented in the
declaration.
Subjects
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