MANAGEMENT OF RELIGIOUS CULTURAL HERITAGE FOR THE PURPOSE OF SUSTAINABLE TOURISM
Date Issued
2020
Author(s)
Dushka Matevska
Zoran Matevski
Abstract
Sacred architecture refers to the design of objects of religious cultural heritage,
and temples or houses of God have always been built throughout history. Such
architecture is almost as old as humanity, more precisely as old as culture, and
an essential part of human culture and art. An essential part of what defines man
in addition to the material goods of the earth. Sacred architecture is one of the
displays of the magnificent interior of man, an essence that invokes the greater of
us and constantly points us upwards, toward heaven, toward God.As it has been
emphasized for a few times so far, subjects which take care of religious cultural
heritage, create the immeasurable social benefit which reflects in the spheres of
culture and education, but also the activities of building and strengthening religious
identity, branding and positioning. Besides the usual, non-material benefits, during
last decades one has expected also different, material benefits from heritage
subjects. Individually or, which is more efficient, in the synergy with tourist subjects,
heritage institutions offer a nicely packed tourist product, which offers additional
content to tourists who came because of other attractions and by enriching the
complete experience, it lengthens the time of their stay, but it more often represents
also th~supreme primary tourist attraction which attracts visitors to the destination
and contributes to the environment development, causing introduction of function
of other existing tourist resources, building of accompanying superstructure and
infrastructure, the development of service activities and staff employmentThe
World Tourism Organization (UNWTO) estim'ates that religious tourism generates
600 million faith -motivated travelers annually, of which 280 million are actual
pilgrims. In history, destinations with religious tourism have become the center
of religious, commercial and cultural events of importance for the economic
development of the country.
and temples or houses of God have always been built throughout history. Such
architecture is almost as old as humanity, more precisely as old as culture, and
an essential part of human culture and art. An essential part of what defines man
in addition to the material goods of the earth. Sacred architecture is one of the
displays of the magnificent interior of man, an essence that invokes the greater of
us and constantly points us upwards, toward heaven, toward God.As it has been
emphasized for a few times so far, subjects which take care of religious cultural
heritage, create the immeasurable social benefit which reflects in the spheres of
culture and education, but also the activities of building and strengthening religious
identity, branding and positioning. Besides the usual, non-material benefits, during
last decades one has expected also different, material benefits from heritage
subjects. Individually or, which is more efficient, in the synergy with tourist subjects,
heritage institutions offer a nicely packed tourist product, which offers additional
content to tourists who came because of other attractions and by enriching the
complete experience, it lengthens the time of their stay, but it more often represents
also th~supreme primary tourist attraction which attracts visitors to the destination
and contributes to the environment development, causing introduction of function
of other existing tourist resources, building of accompanying superstructure and
infrastructure, the development of service activities and staff employmentThe
World Tourism Organization (UNWTO) estim'ates that religious tourism generates
600 million faith -motivated travelers annually, of which 280 million are actual
pilgrims. In history, destinations with religious tourism have become the center
of religious, commercial and cultural events of importance for the economic
development of the country.
Subjects
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