Маркетинг микс концептот во нафтената индустрија и истражување на побарувачката од нафта како главен енергенс во индустријата и нејзините деривати

Abstract

There is no doubt that marketing as a philosophy should be accepted by every company on which the reputation is all that matters as a company which stands on a healthy legs and exists in the economy, but the question is how the marketing should be implemented in the oil industry and oil products. This question is raised because there are many specifications in this industry branch, starting from the nature of the oil products, their transport, the specifications in their storage, the specifics in the price formation and etc. All these specifics which are relevant cannot be neglected when we speak about the oil industry, are described in this, the modern life style cannot be imagined without and as products that are crucial for electricity production, heating energy production, technical steam production, in agriculture for hеating early gardening glasshouses etc.The main goal of the paper and data presented is to point out the importance of the energy and different energy types (including oil products) both for the economy and for energy sector and at the same time to emphasize the importance of marketing philosophy implementation in companies that produce, sale and distribute the oil derivatives. The paper pays attention to the alternative energy potential of Macedonia that is to the classic energy sources and to alternative energy sources, it elaborates the Macedonian hydropower and exploration of the mining reserves. Namely, solar energy, wind energy, thermal potential and how all these types of energy have been used in the region are also analyzed in the paper. Special part is dedicated to the production and usage of bio diesel fuels as an alternative type of energy. We are all aware that population has been increasing and this fact together with development and progress are inevitable and have a direct influence on energy demand and consumption that lead to more solid waste of different types to be created, but this should not mean that environment should be necessarily degraded or even destroyed. If the human doesn’t make appropriate effort to protect the environment, the environment will be overused, polluted or destroyed. That’s why, processes and procedures for protecting the environment together with the necessity the oil industry to have maximum commitment for environmental responsibility during production, sales, distribution and manipulation of oil products in order final customers and big industrial subjects to have impeccable availability of oil products, are covered in this paper. The result from the conducted survey of 200 appropriate examinees for the period from January 2019 – March 2019, regarding the quality, the price of fuels in Macedonia, the use of alternative ecologically clean energy are positive an pointing to the fact that the cuantry is not making enough effort to the ecologically clean energy potential of the country.