Промоцијата во општествениот маркетинг со осврт врз потребата и ефектите на примената на промоцијата на работната сила во Република Македонија

Abstract

The concept of social marketing is the application of marketing principles and techniques in the process of realization of social objectives, which result is not profit, but primary satisfaction of the needs of social character . Its primary purpose is social product. Social changes in the society can be focused in different areas of social activity such as education, scientific research activity, culture, art, health, social welfare, labor market, environment and as specific areas of activities of social marketing are politics, religion and marketing of ideas. The use of promotion as part of a social marketing, in function of the state agencies and institutions is of extreme importance, given the fact that they, as policies holders in the area of social action have a decisive role in the acceptance of modern action course where the use of promotional mix is bigger and bigger. The current state of the labor market in the Republic of Macedonia, indicate the spontaneous action of the labor force due to non-existence of the strategic functioning of the marketing instruments, especially promotion. The priorities and the policy objectives of the labor market in the Republic of Macedonia provide a good basis for action and implementation of marketing tools . With the strategic action of the marketing instruments, especially promotion, the awareness of the labor force has to be increased, and with the optimal determination of promotional mix in accordance with the objectives of employment policy objectives, which are closely linked to the objectives of education and social policy, the supply and demand on the labor market will be affected.