THE FORTRESSES IN NORTH MACEDONIA AS A CULTURAL TOURIST OFFER

Abstract

The cultural potential of the destination can be measured by the quality and the cultural and natural goods it possesses. In order for these goods to be placed on the market and to meet the expectations of the tourists, it is necessary to create cultural attractions, which will make up the cultural tourist product along with the other environmental factors. The fortresses in North Macedonia are representative of the comprehensive cultural heritage, and as such are the subject of this research paper. The purpose of this paper is determining the authenticity, recognisability, landscaping and services, i.e. the positive and negative impressions of visiting the fortresses through surveying the tourists on their opinion. This makes a realistic image that will help create quality and authentic cultural tourist product that will meet the requirements and needs of the end users.