Nužnost primene samoregulacije za opstanak novinarske profesije

Abstract

Today, more and more is required from journalists to be professionals of their work and to acquire great moral credibility, which should be the foundation on which would be later upgraded the talent, knowledge and great persistence. But all of this have no importance for those journalists who enjoys more the comfort of a professional, than the professional freedom, especially in today‘s context when on a global scale professional freedom is situated in a deep and serious ethical crisis. That is why, the need of the application of the court of reason and moral evaluation in this area is imposes. Journalists, as moral agents, and the media as a collective ethical subjects, faced with the problem of loss of sense of journalistic profession - to serve the public. Therefore, the ethics calls in finding a way out of this situation through the supply and implementation of its tool, and most of all, the application of self-regulation. Otherwise, the media will become a land filled with deep and mean instincts, images of social chaos in which the continuity is broke the system of social norms is destabilized.