Determining Media Ethics in Traditional Media: Terminological Issues
Journal
Synthesis philosophica, međunarodni znanstveni časopis Hrvatskog filozofskog društva
Date Issued
2017
Author(s)
DOI
10.21464/sp32111
Abstract
In traditional media we will often find a wrongful persuasion lingering through: that media
ethics is synonymous with journalism ethics, that is, that we can place a sign of equivalence
among these two ethics. This misinterpretation consists in narrowing down the relevant
moral-ethical media communications and media practice solely to the journalist’s field,
instead of understanding it as the application of the philosophical-ethical thinking of the
specific area of human practice related to the mass communication. This indicates tendency
to reject the fact that the moral-ethical responsibility may be divided in every mass-media
act accordingly. Thus it is simpler to consider that the media ethics is not that much more
different and diverse than the journalism ethics. Because of that, the first step we ought to
do is to terminologically distinguish the notion and the subject matter of media ethics from
the notion and subject matter of journalism ethics.
ethics is synonymous with journalism ethics, that is, that we can place a sign of equivalence
among these two ethics. This misinterpretation consists in narrowing down the relevant
moral-ethical media communications and media practice solely to the journalist’s field,
instead of understanding it as the application of the philosophical-ethical thinking of the
specific area of human practice related to the mass communication. This indicates tendency
to reject the fact that the moral-ethical responsibility may be divided in every mass-media
act accordingly. Thus it is simpler to consider that the media ethics is not that much more
different and diverse than the journalism ethics. Because of that, the first step we ought to
do is to terminologically distinguish the notion and the subject matter of media ethics from
the notion and subject matter of journalism ethics.
Subjects
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